1. 1.02 Understand career opportunities in marketing to make career decisions.

2. PROGRESS OF MARKETING Activities of marketing have changed & grown through the years Marketing was first only thought of with distributing a product/service Then it grew to include: –Selling –Promotion –A variety of other business activities (all 7 functions!)

3. Identify types of businesses that offer careers in marketing.  Careers include all the activities required to plan, develop, promote & distribute goods/services to consumers.  Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc.  The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited.

4. Explain why jobs in marketing provide career potential.  Many different areas in marketing that you can specialize in  Growing a business often results in growing your career and income  Job opportunities in marketing are growing, which those in manufacturing are decreasing

5. Explain why jobs in marketing provide career potential (cont.)  Marketing skills are useful in any career because they involve understanding business, as well as relating & communicating effectively with others. These are basic skills that employers expect from all levels of employees.

6. Explain why jobs in marketing provide career potential (cont.)  About 33 million Americans earn a living in marketing – that’s 1/3 of the US workforce! Bureau of Labor Statistics projects employment in marketing & sales to be DOUBLE DIGIT! Above Average Income!

7. Describe the following marketing careers: Marketing research – learn about the markets and what influences customers’ purchasing decisions Advertising – reaching out and attracting customers Product management – functions pertaining to the product component of the marketing mix (development & design, lifecycle, etc.)

8. Describe the following marketing careers (cont.) Distribution/Warehousing – channel management Sales – helping customers make wise buying decisions, getting the customer to buy Retailing – working with the end user, store operations management

9. Describe the following marketing careers (cont.) Service marketing – marketing intangibles Customer service – making the customer happier, satisfying customers Public relations – improving the company’s image

10. Describe well-recognized traits and skills needed for success in marketing careers. –Honest and trustworthy –Knowledgeable (about sales and product) –Enthusiastic –Technically savvy –Reliable –Self-motivated and goal oriented –Communication skills (communication is at the center of all marketing activities)