1. Gregory Machat HYDROXYCUT

2. Reasons Why Hydroxycut Attracts Consumers The active ingredients are natural plant extracts ◦Lady’s Mantle, Wild Olive, Komijn, Wild Mint, Green Coffee Bean, Caffeine The website of Hydroxycut has two studies that show it works for weight loss. (the two studies have not been published in medical journals and are funded by Iovate Health Sciences International, the maker of Hydroxycut) There are many products on their website, allowing people to choose the exact product for their weight loss strategy.

4. Effectiveness of Advertising The company makes the claims for its product, that it's "clinically proven" in "clinical trials" to help with weight loss Hydroxycut’s active ingredient is now caffeine, instead of ephedra, mixed with a bunch of herbs. It's literally a cup of tea in a pill. (cbsnews.com) Hydroxycut can get away with saying that their product is clinically proven because they are not endorsed by the FDA http://youtu.be/ofA2sm5zbCk

5. Effectiveness of Advertising 1 Average weight loss with key ingredients (lady’s mantle, wild olive, komijn, wild mint) was 20.94 lbs. in a 12-week study and 16.50 lbs. in an 8-week study. All groups followed a calorie- reduced diet. 2 The average BMI reduction with key ingredients was 10.2% vs. 0.9% with placebo in one 12-week study, and 8.1% vs. 0.8% in one 8-week study. All groups followed a calorie-reduced diet. 3 Contains a key energy-boosting ingredient (caffeine anhydrous [1,3,7-trimethylxanthine]). - See more at: http://www.hydroxycut.com/products/hydroxycut/#sthash.M cAGweuE.dpuf

6. Research for Hydroxycut Caffeine boosts metabolism by 3-11% and enhance fat burning by about 10-29% ◦This effect is short term and people can develop an intolerance to it One study gave a combination of the four herbs to chickens and rats. ◦Reduced body weight in chickens by about 20% ◦Boosted the metabolic rate in rats ◦Does not always work on humans

7. Research for Hydroxycut One study tested the four main ingredients without caffeine ◦Tested in 34 overweight humans ◦Took placebo or herbal extract ◦No diet or exercise ◦Only 3 meals per day

8. Negative Research Case report ◦Twenty-seven year old man had pain and jaundice ◦Elevated liver enzymes ◦Took Hydroxycut ◦Liver biopsy shoed drug induced hepatotoxicity ◦Discontinuation of Hydroxycut improved liver functions Hydroxycut has been found to cause liver problems Recalled from the market in May of 2009 because of reports of serious health problems http://www.nbcnews.com/video/nightly-news/30525933#30525933

10. Misconceptions It does not require exercising or cutting calories ◦Some people rely on just the product It is safe because it contains herbal extracts ◦Some herbal extracts have side affects ◦Kumijn extract-known to alter glucose levels to make your pancreas and liver work differently Many people use it so it should be safe ◦Everyone gains and loses weight differently It says clinically proven so it should work ◦Not regulated by the FDA

11. Cost of Hydroxycut Cost ranges depending on which product is chosen ◦Pills, gummies, coffee, drink mixes, powders There are different forms of Hydroxycut products Cost depends on which store it is bought from

12. Cost of Hydroxycut Muscletech Hydroxycut Hardcore Elite ◦ $54.99 Pro Clinical Hydroxycut Gummies ◦$22.99 Hydroxycut SX-7 Thermogenic Powder ◦$47.99

13. Recommendations Some products have been recalled ◦May cause health problems Main component if caffeine ◦May not be good for someone with a heart condition ◦Body can become addicted to caffeine Not recommended to use to lose weight ◦Use alternative weight loss options like cutting calories and exercising

14. References http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3952288/ www.webmd.com www.cbsnews.com