1. Proposed Business Plan

2. A Summary of the Business Plan  Chevere Team-C Cuisine operates in the fine dining industry, serving exotic foods from Latin countries  Chevere Team-C cuisine is to be located in Riverwalk, San Antonio, which is frequented by about 2.5million tourists and visitors annually  Riverwalk, San Antonio is dotted with restaurants, entertainment spots, parks, shops and other social spots

3.  To be the best and most unique Latin restaurant in the food industry  To provide high quality food at affordable prices  To provide friendly customer service  To empower the community through profit maximization What Chevere Team-C Cuisine Restaurant Intends to Achieve

4.  Strengths  Weaknesses  Opportunities  Threats A SWOT Analysis of Chevere Team-C Cuisine Restaurant

5.  Has a Multi-Latin cuisine which is fresh to the market  Offers high quality foods at an affordable price  Has a competent and friendly staff  Offers a unique restaurant ambience  Is located in a vibrant location (Riverwalk, San Antonio) that supports restaurant growth What advantages do Chevere Restaurant have over its Competitors?

6.  Restaurant is new to the area  Limited startup funds  Existing competition in the market which offers Latin cuisine  Restaurant lacks name recognition in the market Weaknesses of Chevere Restaurant, Compared to its Competitors

7.  Offers customers a chance to experience great cuisine from different Latin countries (Colombia, Mexico, El Salvador, Costa Rica, Venezuela, Peru & Argentina) in a new state- of-the-art restaurant offering a great dining experience  Offers customer a great menu selection at affordable prices, providing spending- conscious consumers a place to dine. Opportunities for Chevere Restaurant to Grow

8.  Competitors have a greater market share and it may therefore be difficult for Chevere to establish itself in this market  Reduced consumer spending. The current economic conditions have greatly reduced consumer spending which can have an effect on the company's sales  High operating costs may affect restaurant’s profitability Threats Posed to Chevere Restaurant

9. Strengths Strong brand establishment Longer experience in business Weaknesses Las Ramblas only serves Spanish cuisines Customer dissatisfaction due to poor customer service and low seating capacity Sazo’s prices are expensive, and it only specializes in Mexican dishes An Analysis of the Strengths and Weaknesses of Chevere’s Competitors

10.  Product and service strategy  Target market Strategy  Competitor Strategy  Pricing Strategy  Communications Plan How Does Chevere Intend to Market Itself Within its Target Market?

11.  Products and services will be unique to target market (inhabitants of San Antonio)  Products and services will be traditional, rich- cultured Latin foods  Customers will be taken on a voyage to Argentina, Mexico and central America to enjoy the sights and sounds of these places, and also sample the authentic spices offered in these locations How Chevere Intends to have a Unique Product and Service Offing

12.  The main target market will be the inhabitants and visitors of Riverwalk, San Antonio  Since Riverwalk, San Antonio is a vibrant tourist hub, various people from different market segments will be targeted  Products and services will be designed to appeal to different demographics Characteristics of Chevere’s Target Market

13.  The main competitors are Las Ramblas and Sazo Latin Grill  Indirect competitors are Boudro, Biga on the banks and Paesanos Riverwalk  Chevere Team-C Cuisine will offer quality foods at lower prices  Chevere Team-C Cuisine will offer value addition by including live entertainment and salsa classes  Chevere Team-C Cuisine will have a competent and well- trained staff  Chevere Team-C Cuisine will have a good ambience and will be in close proximity to Perus famous Lost City which is a great tourist attraction  Customers will also be taken on tour to wonderful locations where they will sample spices and authentic dishes from these locations. Competitors do not have this advantage How does Chevere Intend to Outshine its Competitors?

14.  Simple price set menu  Varied price range offing, ranging from moderate to high prices  The pricing will be designed to cater for low- end and high-end markets  Overall pricing will be lower than the competitors’ How Chevere intends to Price its Products and Services

15.  Online communication will be the main communication strategy  Referrals will be relied on as a complementary tool to online communication  Promotion (by marketing the restaurant in common festivals around the main location)  Radio  Public relations  Seeking the services of advertising agents How Does Chevere intend to Communicate its Products and Services to its Customers?

16.  Licensing  Human resource plan  Information technology plan  Operations plan  Financial plan How Chevere Intends to Manage the Restaurant

17.  Business permit  Health department license  Fire department permit  State license  Liquor license What Documents are Needed to License Chevere Restaurant?

18.  Restaurant will be run by six managers  Three employees will be hired for miscellaneous tasks, such as, catering and delivery services  Monthly remuneration will be paid to management and hourly remuneration will be paid to lower-level employees  There will be a wage increase of 2.5% annually (for hourly paid workers) and $2,500 will be allocated for employee benefits, with an increment value of 7% annually What Plans does Chevere Have for Its Employees?

19.  A company website will be set up as a resource to customers, where they can order goods, trace the restaurant’s location and send feedback to the business  The company website will contain an e commerce section, reservation section, catering request section and a picture viewing section  The initial marginal IT cost will be $2,000 How Information Technology (IT) will Complement Chevere’s Vision and Mission

20.  Business will operate like a corporation  The company attorney will handle all legal cases  Latin style of dining experience will be adopted  Business will also operate as a catering and merchandising establishment  Business will operate through franchises in future How Chevere will Undertake its Operations

21.  Capital will be sourced form a 5-year, $200,000 loan  The annual interest for the loan will be 7%  Interest rate per period will be 0.5833%  There will be 60 payments to be made before the loan is completed  Total repayment will be $237,614.38.  First year profits are estimated at -$78,401  Second year profits are estimated at $351,899 How Chevere Intends to Finance its Operations