1. Social Media Marketing MKT 3850 Dr. Don Roy

2. Social Media 101

3. Title of PowerPoint Selling alone is outdated, old-school marketing Holistic Message:  Listening  Sharing  Celebrating  Telling  Selling How to Use Social Media

4. Title of PowerPoint Tell, Then Sell

5. Title of PowerPoint Social Media: The Leveler Embrace as a platform to listen and engage Ditch the sales pitch! You’re an outsider looking in

6. Social Media Gold

7. Your Opportunity Don’t try to “market in the moment” that is not yours (1)1 If you seek engagement, prepared to engage… or don’t ask (2)2 Respond when problems are detected, or else the problem will be compounded (3)3

8. Title of PowerPoint Don’t Forget the Why