1. The Great Outdoors 4 Less Hi-Def Consulting Steve Brassard Lee Martin Anju Mehta Kassandra Mohr Brent Smith Mike Tornopolski

2. Agenda Company Overview Marketing Plan Operations Plan Human Resources Plan Financial Plan Conclusion

3. Company Overview Based in Winnipeg, MB Outdoor goods retailer –Focus on opening secondary market for outdoors goods –Making high quality outdoors gear affordable for the recreational outdoors person

4. Marketing Plan The Market Target Market & Customers Product Mix Competition Pricing Policy Promotion & Advertising Marketing Costs

5. The Market 16.7% of Cdn households purchase camping gear Manitoba boasts thousands of lakes and 300 campgrounds 47,000 households in Manitoba in market for purchasing camping gear

6. The Market

7. Target Market Low to medium income levels Recreational outdoor lovers Family oriented store Cyclical customers

8. Product Mix Two-thirds used outdoors equipment, one- third new outdoors equipment Product Mix –Camping gear, hiking, hunting accessories, fishing gear

9. Competition Big Box Stores –Wal-Mart & Cdn Tire Internet Sites –EBay, Kijiji & Craig’s List Specialty Stores –Mountain Equipment Co-Op & Cabela’s

10. Pricing Policy Used goods –Priced similar to used goods sold on Internet sites. –Dependent also on the trade-in price given New Goods –Low to mid priced goods at a price point similar to the used goods

11. Promotion & Advertising Beginning March 2009 to coincide with opening April 2009 Mid-April 2009 - Hosting “One Man’s Junk, One Man’s Treasure” events Sept 2009 - Partnering with organizations Radio and newspaper advertising just before holiday season - November

12. Marketing Costs

13. Operations Plan Day to Day Operations Product Attainment Strategy Store Location Business Partnerships Floor Plan Capital Budget Working Capital Management

14. Day to Day Operations Hours of Operation –Monday, Tuesday – 10AM to 6 PM –Wed to Fri. – 9AM to 9PM –Sat. – 10AM to 6PM –Sun. – 12PM to 5PM

15. Product Attainment Walk-Ins –Manager assessment of trade-ins –Consignment inventory Marketing for supplies –Outdoors groups and associations Hidden Gems –Thrift Stores, Garage Sales, Pawn Shops

16. Information System Inventory management system Point of sale system Quickbooks / Simply Accounting Website

17. Store Location Neighbourhood: East Kildonan –North East Winnipeg Winnipeg commercial rental rates –$8 to $12/ sq foot Rent expense approx. $2000/mth

18. Business Partnerships University of Manitoba Entrepreneurship program YMCA, Girl Guides, Boy Scouts groups Look into co-op program with recreational studies program

19. Floor Plan

21. Capital Budget Minimal Capital Investment initially $12,800

22. Working Capital Management A/R – No credit to individuals KSF: Inventory Management –Careful inspection of trade-ins –Strict consignment rules and policies A/P – Take advantage of discounts and favourable credit terms

23. Human Resources Plan Job Descriptions/Roles Training Programs Wages, Benefits, Mgmt & Training Costs Human Resource Strategy

24. Job Descriptions/Roles Store Manager –Strong problem solving skills –Leadership abilities –Ability to train and motivate staff –Excellent time mgmt skills –Well developed knowledge of outdoor industry Sales Associates –Strong knowledge of outdoor activities & product mix –Ability to repair used outdoors gear –Efficiency at using point of sale system and other basic computer programs

25. Training Programs Store Manager –National Outdoors Leadership Program –Outdoor Safety Course –Sporting goods retail seminars –Training in point of sale system Sales Associates –In-house training from store manager –Yearly store camping retreats

26. Human Resource Costs 20092010201120122013 Salaries $55,690$71,119$87,852$90,048$92,299 Benefits $3,667$5,020$6,470$6,634$6,802 Training Costs $7,500$2,000$2,050$2,101$3,000 Total Costs $66,857$78,138$96,371$98,782$102,101

27. Human Resource Strategy Store Manager position is the critical position for the store. Full-Time associate will be motivated by wages above minimum wage, product discounts and flexible hours Part-time associate will ideally be able to be flexible in their shifts to fill vacancies after store manager and full- time employee have their shifts. Ideally a university or high school student interested in the outdoors.

28. Financial Plan 5 year Income Projections 5 year Cash Flow Projections Financing Plan Return on Investment Important Financial Ratios Sensitivity Analysis

29. Conclusion Unique business idea with a segmented market for outdoors equipment Strong financial projections for the future Successful community partnerships