1. Embiez 2012

3. Why choose Lillet ? AMONG PR PORTFOLIO, LILLET IS MATCHING WITH FEMALE “ trendy chic ” TARGET LILLET IS A SOURCE OF BUSINESSES COMPLEMENTARY TO PR BRANDS LILLET HAS A UNIQUE TASTE LILLET OFFERS AN ENTIRE PRODUCT LINE LILLET IS A HISTORICAL AND INSPIRING BRAND: DEEPLY ROOTED IN THE BORDEAUX REGION LILLET HAS AN EXCLUSIVE RECIPE AND KNOW HOW

4. Why choose Lillet ? AMONG PR PORTFOLIO, LILLET IS MATCHING WITH FEMALE “ trendy chic ” TARGET LILLET IS A SOURCE OF BUSINESSES COMPLEMENTARY TO PR BRANDS LILLET HAS A UNIQUE TASTE LILLET OFFERS AN ENTIRE PRODUCT LINE LILLET IS A HISTORICAL AND INSPIRING BRAND: DEEPLY ROOTED IN THE BORDEAUX REGION LILLET HAS AN EXCLUSIVE RECIPE AND KNOW HOW

5. LILLET IS A SOURCE OF BUSINESSES COMPLEMENTARY TO PR BRANDS * source: IWSR base 2011 Wines and Champagne: steady growth for the last 5 years (TCAM for wines +6%, +14% for champagnes*) - Summer Long Drink list San Sebastien / Lillet Cup/ Sangria Chic / Reverse Vesper Lillet Miss Sunshine /Corpse Reviver - Cocktails ingredients

6. SOURCES OF BUSINESSES Wine / Sparkling Wine/champagne Clear Spirits Long Drink / Summer Drinks Classic cocktails ingredient Classical Aperitif -> pure / mixed

7. 45ml/1.5 parts Beefeater Gin 20ml/ 0.75 parts Lillet Blanc 15ml/0.5 parts crème de cacao 15ml/0.5 parts fresh lemon juice 20th Century Cocktail 6cl Beefeater Gin 3cl Absolut Vodka 3cl Lillet Blanc The Vesper 5cl Chivas Regal 12 yo 1cl crème de Framboise 1cl Lillet Rouge / 0,5cl Lemon Juice / 0,5cl sugar syrup Chivas Escape 4,5cl Tequila Avion / 4,5cl Apple Juice / 1,5cl Lillet Rouge/ 1,5cl Lillet Blanc / 1,5cl Agave Nectar / 1 Lime squeeze Lilly Lillet By www.gineandtales.com Discover more than 150 recipes with Lillet and other PR brands !……. COCKTAILS LONG DRINKS By Charlotte Voisey NEAT

8. AMONG PR PORTFOLIO LILLET IS MATCHING WITH FEMALE “ trendy chic ”

9. LILLET BRAND MATCHES WITH TRENDY CHIC TARGET few else do in your portfolio group alone men women EX: PICS 2.0 correspondance map IN GERMANY ?

10. LILLET HAS A UNIQUE TASTE

11. Tasting Note: Appearance: Brilliant, Shimmering, Gold Color Nose: Orange Blossom, Citrus Fruits, Fresh Mint, Vanilla Taste: Fresh, bold and fruity with balanced structure and length on the palate Awards: 2011 Ultimate Beverage Challenge: 93 Points - Excellent, Highly Recommended 2009 Wine Enthusiast: 95 Points - Superb, Highly Recommended 2009 San Francisco Spirits Competition: Silver Medal. Tasting Note: Appearance: Ruby Nose: A note of very ripe forest fruits Taste: Powerful flavours of fresh orange and ripe forest fruits, vanilla and fine spices with a robust structure Awards: 2009 Wine Enthusiast: 89 Points – Very Good, Recommended A UNIQUE TASTE MANY AWARDS

12. Tasting Note: Appearance: Shiny rosé. Nose: Small red fruits, Orange Blossom, Grapefruit Taste: Fresh, bold and fruity, a well balanced structure, with a slightly acidity, and a good length on the palate. Awards: 2011 Ultimate Beverage Challenge : 94 Points. Excellent. Highly Recommended. Chairman’s Trophy 2011 San Francisco Spirits Competition : Gold Medal. ?

13. LILLET HAS BOTH EXCLUSIVE RECIPE AND KNOW HOW

14. EXCLUSIVE RECIPE AND KNOW HOW The wine used for the creation of Lillet Blanc is sourced from the best white wines. It is the result of the careful blending of different grape varieties. Semillon gives its structure and long finish, Sauvignon Blanc, its freshness and aroma, and Muscatel for its floral bouquet and elegance. The “vinage” is made with fine artisanal orange liqueur crafted from sweet orange peels from Spain and bitter oranges from Haiti, cold macerated, and a secret blend of fruit liqueurs including red fruits liqueurs. The fine liqueurs used are produced in Lillet’s distillery in Podensac. A small amount of quinine from Peru is added to the final blend in the same time honored manner since the early 19th century. Lillet is aged in oak casks from 6 to 12 months.

15. AN EXCLUSIVE RECIPE AND KNOW HOW 85 % Merlot & Cabernet 15 % 85 % Sémillon & Sauvignon 15 % Macerated fruit 17°

16. 80 % 5%5% 15 % The “Rosé colour” is due to specifics red fruits liqueurs and a very small quantity of Red Lillet which completes the sensory profile of the Lillet Rosé with its classical character. Merlot Sémillon Sauvignon Blanc AN EXCLUSIVE RECIPE LAST BORN…LILLET ROSE! 17° 85 % 15 % Macerated fruit Wines

17. LILLET IS A HISTORYCAL AND INSPIRING BRAND, DEEPLY ROOTED IN THE BORDEAUX REGION

19. LILLET WAS BORN IN PODENSAC NEAR BORDEAUX IN 1872 LILLET is a French Aperitif of high quality. It has been traditionally produced in a small manufactory in Podensac, Bordeaux region, since 1872. Paul and Raymond Lillet

21. LILLET PROPOSES AN ENTIRE PRODUCT LINE

22. LILLET PRODUCT LINE Lillet Blanc 75cl Lillet Rouge 75cl Lillet rosé 75l (SPRING 2012) Jean de Lillet Reserves 75cl Lillet Blanc & Rouge 37.5cl

23. APPENDICES

24. Lillet Rosé proposition 1.The Consumer: The Lillet consumer already drinks Rosé wine Consumers are becoming more wine-savvy and are discovering the fresh and fruity taste of Rosé Consumer test results in USA 2010 show that Lillet Rosé is as popular as Lillet Blanc and significantly preferred to Martini Rosato * 2. The Proposition: Rosé is very “French” and Elegant, fitting with the Lillet brand positioning – ‘the quintessentially stylish French aperitif’ * See Appendix 3. Retail visibility: Adds an extra face on the shelf! 4.The Mixology Crowd: Mixologists are asking for Lillet Rosé Rosé vermouth is gaining increasing attention (some mixologists are making their own)

25. LILLET ROSE Awards A huge success among mixologists in the USA, Lillet Rosé has already been awarded… 94 Points (Excellent, Highly Recommended) at the Ultimate Beverage Challenge 2011 The Gold Medal at 2011 San Francisco World Spirits Competition Lillet Rosé was 1st successfully introduced to mixologists at the annual event Tales of the Cocktail in New Orleans, July 2011

26. Lillet rose Consumer Test results - USA WHITE LILLETLILLET RoséMARTINI Rosato Mean (scale from 1 to 9) 5.68 5.444.51 Purchase intentions after taste 40%35%23% RANKING1st equal 3rd The scores of successful products in the USA are at least 6,5 on the scale of 1 in 9, and the intentions of re-consumption at least in 50 %. The rather low level of the ranking during this test, is probably due to the consumption habits: consumers are used to drink these products in cocktail, rarely pure. Some respondents suggested that these products could be pretty " dessert wines ".

31. USA

33. (Female HB: USA) (Female trendy chic)

38. v Reverse Vesper v Lillet Miss Sunshine v Corpse Reviver COCKTAILS PROMOTION 5cl Lillet Blanc 2cl Vodka Wyborowa 1cl Gin Beefater Glass: Cocktail/Martini/Coupe Garnish: Orange or Lemon Twist Creator : Dan Warner 3,5cl Lillet Blanc 3,5cl Blanco Tequila 5ml Cr è me de Apricot 5ml Elderflower Cordial Glass: Cocktail/Martini/Coupe Garnish: Edible Flowers 3cl Lillet Blanc 3cl Gin 3cl Bols Triple Sec 2 dashes Ricard 2.25cl Lemon Juice 1dash Simple syrup 1 lemon slice