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Stand-out Strategies: Marketing Tactics that Deliver on Differentiation Moderator: Ken Baris – President, Jordan Baris REALTORS® Panelists: Charlie Young.

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Presentation on theme: "Stand-out Strategies: Marketing Tactics that Deliver on Differentiation Moderator: Ken Baris – President, Jordan Baris REALTORS® Panelists: Charlie Young."— Presentation transcript:

1 Stand-out Strategies: Marketing Tactics that Deliver on Differentiation Moderator: Ken Baris – President, Jordan Baris REALTORS® Panelists: Charlie Young – President & CEO, ERA Real Estate Thad Wong – Co-founder, @properties Jennifer Marchetti – Senior Vice President, Marketing & Communications, Better Homes and Gardens Real Estate Alon Chaver – Vice President of Industry Services, Trulia

2 zz Building Your Brand Leveraging Your Agents and Your Listings to Build Your Brand Alon Chaver, VP Industry Services @truliaindustry trulia.com/industry

3 z Every customer touch-point is an opportunity to showcase your brand and drive business.

4 z Your agents and your listings are your brand ambassadors. Every touch point is an opportunity. Make each count.

5 z Case Study

6 z Do you expect your agents to be professional? Complete profiles get 20X more views on Trulia.

7 z More than 50,000 agents promote the RE/MAX brand on Trulia.

8 z Branded lead emails reinforce your brand with your agents.

9 z Your listings, like your yard signs, represent your brand.

10 z Trulia’s data infrastructure is state of the art, processing data in near real-time.

11 z Fresh, accurate listings generate the most brand impressions and leads.

12 z Brand matters. Make every agent and listing impression count.

13 zz Thank You Alon Chaver, VP Industry Services industryservices@trulia.com @truliaindustry trulia.com/industry


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