1. “Break Free” Credit Cards from

2. Launch Strategy- on the web... Simultaneous campaign with other media-Press/ TV/Outdoor Very Similar to Press Campaign Banners/ Microsites in UAE targeted portals Supported by backend-CRM from Web Site and Call Center -Quickest Response time

3. Important Aspects to be considered... Creativity and Innovation Identifying target portals Enough supporting content on the web site or microsite Benchmark selected online card offerings and BE DIFFERENT from them.

4. Content Plan... Each Card with its own targeting and branding on the web A separate CARDS HOME PAGE and Each card with its own set of pages Benefits specific to the cards FAQs specific to the cards Loyalty schemes/ Reward Points etc specific to the cards Detailed online forms specific to the cards

5. What next??? Integration of “Credit Cards” to Dubai E Bank !!!

6. Credit Card Functionalities... Regular eBanking features + Value adds, Online offers, Contests, And MORE! Regular online interaction,

7. When do you want to kick-start?