1. The Double Diamond Design Process

2. Establish Project parameters; aims & objectives of project Recommendation of Client Confidentiality Agreement or Non-Disclosure Agreement (as appropriate)

3. Trends analysis: Identification of product aesthetic identity (Theme-boards) Task / User analysis: development of affinity diagrams of user experience, profile of users, their interests (Mood boards) Function analysis: How it works, DFM, DFA, Resolution, Reverse engineering Literature analysis: What else, who else – state of the art review Creativity methods: Association and Creative Confrontation methods Visualisation: Sketch books, sketch models, visual prototypes (concept presentation)

4. Review and reflect: Parameters and project brief may evolve informed by research Client Liaison: Discussions with clients regarding changes and feedback on analysis Decisions: Comparative charts / matrices to assist decision making

5. Strategies: Production strategies (Digital / Manufacture / Print / Recording etc.) Client Liaison: Communication is key Project Brief review: A modified project brief informed by analysis Specification: The features and attributes objectives of the project and firm direction proposed

6. Creativity: Creative confrontation and Analytic systematic methods Resolving: Detailed Sketch books, models, prototypes – problem solving: Digital compositing / Production / Digital modelling / Digital artworks / Leica reels etc. Testing : Sequence tests / Usability tests/ prototype tests etc. Refining: Improvements, tweaks, variations (Development presentation)

7. Evaluation: Reflecting on testing and conducting further resolution and refinement Validation: Recording of performance / data / questionnaires – What do people think of the design?

8. Implementation: Final resolved design Visualisation: Strong concluding and informative artworks / models/ demos / prototypes / Productions. Delivery review: Have all the deliverables been met, has everything been supplied? (Final presentation)

9. Evaluation: What are the issues with the design? Improvements / next generation version etc. Strategy: How are these achieved? Handover: To client / next stage development / production or manufacture Reflect: What have you learned about the process

10. Parallel thinking: Identify the individual sub-problems or sub-briefs Detailing: Identify the micro issues within each sub-brief as sub-sub-problems Solution: There may not be one solution covering all issues but rather a choice of combined solutions to a complex problem