1. Ben Creed Shaka Dickerson Amanda Reece Shijia Sheng Elaine Williams Melissa Work

2. Internal/Cultural Career Development Benefit Package External Environment SWOT Analysis PEST Analysis Financial Conditions Financial Metrics Value Creation Model Revenue Flow Chart

3. GE or ISRG? Finance Culture Environment GE ISRG GE > ISRG GE < ISRG GE > ISRG GE < ISRG GE > ISRG GE < ISRG GE = ISRG

4. the What and the Why…

5. Net Profit Margin – shows how much out of every sales dollar a company keeps after everything else has been paid for – employees, vendors, lenders, etc. A measure of profitability Current Ratio – tells lenders and investors a company’s ability to meet its financial obligations A measure of liquidity

8. General Electric Intuitive Surgical

9. Return on Invested Capital (ROIC) – shows how well a management team generates operating profits vs. the amount of money they use to generate those profits A measure of profitability Revenue Growth – A relative measure of how fast a company’s business is expanding. Tracking revenue over time can help identify increases and decreases in a company’s sales.

10. General Electric Intuitive Surgical

15. Heat Map

16. CORE VALUE Build Imagine Lead Solve Lead Build CUSTOMER CLIENT PROCESS EMPLOYEE Products / Service Technologies Reputation R & D Benefit Package Leadership Program Diversification Shareowners Consumers Partners Philanthropy Organic Growth Technical Innovation People Focused

17. Marketing Reconstructing R&D Product/Service Customers Partners Government Shareowners Philanthropy Infrastructure Employees Training Dividends Assets Donations Cash Earnings Return Payroll Benefits Taxes Funding Budget Main Stakeholders Revenue Flow Related

18. S W OT Diversified Business Innovative Technologies Brand Value Environmental Awareness Strong R&D Leadership Program

19. S W OT Senior Management Unsuccessful Asian Markets Low Stock Price 4th Largest Producer of Pollution

20. S W OT Governmental Support Takeover & Merger Corporate Social Responsibility Global Market Growth in Aviation Industry

21. S W OT Rules & Regulations Extra Competition & Price Wars Challenges in Economic Recession Period

22. POLITICALECONOMIC SOCIALTECH Tax systems and regulations Different business environment Deflation & inflation Exchange rates Culture challenges influencing corporate culture Varied rate of technology advancement

23. Non- Invasivenes s Innovate Lead Efficacy Challenge Impact CUSTOMER / CLIENT PROCESS EMPLOYEE Products / Maintenance / Training Research Grants Reputation Partnerships Benefit Package Compensation Growth Shareowners Consumers Surgeons Hospitals Organic Growth Technical Innovation People Focused

24. Marketing R&D Product/Service Surgeons / Hospitals Shareholders Researchers Employees Training Stock Prices Assets Grants Cash Earnings Return Payroll Benefits Budget Main Stakeholders Revenue Flow Related Patients Health Insurance Providers

25. S W OT First-Mover Advantage High Entry Barriers Brand Strength Near-Monopoly in Technologies High Switching Costs

26. W OT S Big-ticket Purchases High Cost Rely Heavily on R&D Lack of Diversification

27. S W OT Global Growth Domestic Growth Procedure Growth

28. S W OT Legal Liability Rules & Regulations Imitators Development of Alternative Solutions Price of Raw Materials

29. POLITICALECONOMIC SOCIALTECH Health care bill International health care laws Exchange rates Hospital affordability People are getting older and sicker Competition for experienced hires Social acceptance of robotic surgery Patents Advancement in robotics

30.  Benefits for Employees Health Ahead Program Income Protection Retirement Insurance Leadership Development Training  Corporate Social Responsibility Philanthropy into Global Initiatives Public Policy Influence Investment Into Alternative Energy Employee Volunteerism  Culture Building People Leadership Development Work Environment Improved Diversity  Benefits for Employees Comprehensive Family Health Care Benefits Income Protection Retirement Programs Incentive Programs On-site Services  Corporate Social Responsibility Supports Local Fundraising Efforts Volunteerism Invest in Effective Charitable Programs  Culture Fast Paced Results-Driven Hard Work (long hours) Making a difference

31.  Attractive salary and stock options  Relatively small company = more individual impact  See tangible customer results from your work  Excitement of being a part of something on the rise  Top-notch professional training and development  Good start for younger employees  Good company reputation  Various industries to work in  Global reach  More secure career route