1. PUBLIC AFFAIRS DIRECTORATE August 16, 2015 Making (good) video for the web Tom Wilkinson Online Media Producer

2. Making (good) video for the web Reading this later? The spoken part of this lecture is below (so don’t worry if you’ve missed anything) August 16, 2015 Page 2

3. Making (good) video for the web The landscape  2 billion minutes  A fact of life August 16, 2015 Page 3

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7. Making (good) video for the web Videos are cheap… except in time August 16, 2015 Page 7 On average, 1 minute of video takes 7 – 8 hours of work to complete.

8. Making (good) video for the web So should you make a video? August 16, 2015 Page 8

9. Making (good) video for the web Some golden rules  Know your message and your audience  The main point of a film is to show, not tell  Make films you would want to see August 16, 2015 Page 9

10. Making (good) video for the web Pre-production  Budget time  Get permission (not about quality but it’s worth mentioning) August 16, 2015 Page 10

11. Making (good) video for the web Production  Keep it properly lit  Keep it properly framed  Think about cutaways/b-roll  Sound matters August 16, 2015 Page 11

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15. Making (good) video for the web August 16, 2015 Page 15 Production: B-roll

16. Making (good) video for the web Production: Sound  Sound matters (more?)  Get a good mic, place it well, listen to it August 16, 2015 Page 16

17. Making (good) video for the web Post-production  Edit: cut, cut, cut  Brand it & format it August 16, 2015 Page 17

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20. Making (good) video for the web Who you can draw on  Online Media Producer : ox.ac.uk/YouTube  OUCS podcasts.ox.ac.uk / iTunes U  Media production unit (part of OUCS)  Freelancers  Volunteers August 16, 2015 Page 20

21. Making (good) video for the web How you can build you skills  Find collaborators  Make use of the learning opportunities out there  Tinker August 16, 2015 Page 21

22. Making (good) video for the web Thanks Comments / questions / suggestions? tom.wilkinson@admin.ox.ac.uk – or – Come and chat August 16, 2015 Page 22