1. New Product Rollout Lakin Carlton

2. Products What 3 products will you introduce at the show? – Anti-Ant Picnic Plates – The Smell Pod – The Very Lonely Person’s Pillow

3. About Anti-Ant Picnic Plates Customer Traits: -Families with children -Enjoy the Outdoors -Scared of insects What they’ll like about the product: -No more pesky ants crawling all over their food -Easy use -Includes drink holder

4. About the Smell Pod Customer Traits: – Young children – Easily Entertained – Enjoy smelling weird things What they’ll like about the product: -Over 5,000 odors -Can personalize smell lists -Can share smell lists with others

5. About the Very Lonely Person’s Pillow Customer traits: – Single – Lonely – Likes to cuddle What they’ll like about the product: -Gives them something to cuddle -Makes them feel loved -Soft and squishy rather than hard

6. Competitor One: Stupid.com Strengths: -Variety of Products -Cheap Products -Funny Gag Gifts Weaknesses: -Strictly Online -Limited to only gag gifts -Not a lot of variety

7. Competitor Two: Spencer’s Strengths: – Stores throughout the country – Well known – In most Malls Weaknesses: -Some vulgar content -Targets an older audience -Focus is not on Toys, but a variety of products

8. Target Audiences Internal Human ResourcesMarketing Team Media The New York Times GO NYC Magazine The New Yorker ToyFare Toybox Buyers Toys R’ UsWal-Mart

9. Strategic Goal Increase awareness of Tacky Wacky Toys through use of media outlets, sales personnel and strategic tactics.

10. Objective Goals Buyers 75% of buyers subscribed to RSS Feed 25% of buyers display an interest in placing products in their stores Media Use media outlets to promote the TWT brand Internal Make sure show employees know ALL of the important selling points

11. TWT Key Messages Media Tacky Wacky Toys is the new & fast growing toy company everyone wants to be a part of Current Customers New & exciting products are on the way! Booth Visitors Your company is missing out on our products & all of the fun they bring Internal The more sales & subscriptions we bring in, the more you will get from your job

12. Story Opportunities Sarah, a 23 year old single office professional, keeps from being lonely at night by cuddling with her very lonely person’s pillow. The Smell Pod helps 12 year old Jimmy avoid the body odors that come along with gym class The Johnson’s, a fun loving outdoorsy family utilizes the anti-ant picnic plates to keep from catastrophic lunches The Smell Pod allows Christy, mother of three teenage boys, to escape the smells of her household and smell only pleasant smells The Very Lonely Person’s Pillow helped 83 year old widow Elsie cope with the loss of her husband.

13. Audience: Buyers Have each Buyer attend our booth at least twice during the event Buyer interest in company TacticResponsibilityBudget Nap Room with lonely person pillow Show personnel$100 Cot Rentals, Lonely Person pillows provided by company Have a “guess that smell” game Show personnel$50 for smelly supplies, $50 for covers Offer free lunch on our anti-ant picnic plates Show personnel$300 for catering, Anti-ant plates provided by company

14. Audience: Media We want to obtain 3 new news outlets who were not previously monitoring our company An increase on the amount of time the media is focused on our company TacticResponsibilityBudget News Release on the event and mention “sneak previews” and the fun events Communication Department $750 Media Alert on where we are and what we’re doing Communication Department $500 Interview on talk show about our excitement for the show President$1000

15. Audience: Internal 100% awareness of Employees Employee participation and excitement TacticResponsibilityBudget Subscription Competition Human Resources$100 Countdown to the big day Human Resources$0 Event Presentation Marketing Team, HR, President $0 Reminder EmailsPresident$0

16. Timeline: Buyer Who does what when? Work backward from deadline or forward from start date. TacticWeek OneWeek TwoWeek ThreeWeek Four Nap Room with Lonely Person Pillow Look into cot rentals & book rental for event Purchase covers Get Lonely person pillows from production Make sure all elements are in place & confirm cot rental “Guess that Smell” Game Plan out which smells to use Gather materials for creating those smells Gather covers for smelly products Make sure all elements are in place Ant Free LunchLook into catering Book cateringGather utensils and anti-ant plates from production Confirm catering and make sure all elements are in place

17. Timeline: Media Who does what when? Work backward from deadline or forward from start date. TacticWeek OneWeek TwoWeek ThreeWeek Four News Release on the event and mention “sneak previews” and the fun events Write News Release and prepare Media List Review News Release Send out News Release Check for News release in Media & be sure it is published Media Alert on where we are and what we’re doing Prepare list for media alert Create Media Alert Send out Media Alert Monitor response to media alert Interview on talk show about our excitement for the show Schedule interview on Today Show Prepare President for interview Confirm interview & review with president President interview on the Today Show

18. Timeline: Internal Who does what when? Work backward from deadline or forward from start date. TacticWeek OneWeek TwoWeek ThreeWeek Four Subscription Competition Discuss prize for competition (no more than $100) Purchase prizeAnnounce Competition to employees and show prize Monitor each employees subscription numbers Countdown to the big day Purchase large notepad Design each page for countdown Begin countdown Be sure countdown is up to date Event Presentation Prepare PowerPoint with key points Review PowerPoint for presentation, add any changes Presentation to employees Post presentation to internal website for employees to review Reminder Emails Compose emailHave President review email NoneSend out email to employees to promote excitment

19. Budget Expense ItemPriceTarget Audience Cot Rentals for Lonely Person Pillow $100Buyers “Guess that Smell” game$100Buyers Ant Free Lunch$300Buyers News Release$750Media Media Alert$500Media Interview$1,000Media Subscription Competition Prize $100Internal TWT Branding$1,000Buyers Event Cost & Transportation $3,000TWT Employees & Labor$5,000TWT Total:$12,000

20. EVALUATION As a team, we will measure the increase in sales, amount of subscriptions to our newsletters, and the number of new buyers investing in our company. We will prove that our efforts were a success by showing that we increased the amount of buyers for our company while staying within our budget.