1. Product Roll out Elizabeth Hammond

2. Products  TV Remote Dumbbell  Puppy Pacifier  Unicycle built for two

3. Us and Them TWT  Affordable  Customer reward system  Online store  Good customer service Competitors  Loyal customers  Nation wide stores  Household name

4. Overall  The Goal of this event is to launch our new products and sell the products to our customers  Media : Bike magazine, Dog magazine, Exercise TV, Discovery Chanel, Animal planet  Booth Visitors : Individuals, Pet companies, Local TV stations, News papers Various magazine companies  Internal Help : Sales department, Marketing department, PR department

5. Advertisement & budget  Social media  Press release  TV and Radio Spot  TV Interview