1. believernomics making pa360media.com brand the

2. In your personal economy, your brand is your currency. A strong brand is able to purchase far more in the free market of opportunity than a weak one. High brand value is equivalent to high brand wealth. Therefore invest in your brand. Introduction

3. Brand economics Belief drives your economy and shapes your brand. A strong personal brand reflects the right behaviours, the ability to make consistently good choices, a commitment to high standards as well as strong values and beliefs. belief values standards Value choice brand behaviours

4. Seven characteristics of a strong brand…

5. Characteristics of a strong brand 1. values… Values define your personal brand and provide the framework and structure for standards of behaviour

6. Characteristics of a strong brand 2. standards… A strong personal brand sets, maintains, protects and raises standards

7. Characteristics of a strong brand 3. credibility… The credibility of your brand relies on the quality of your judgement. The more reliable your judgement, the greater your brand credibility

8. Characteristics of a strong brand 4. confidence… People will be confident in your brand when you get it right more often than you get it wrong and when you put it right whenever you get it wrong.

9. Characteristics of a strong brand 5. trust… Trust is one of the strongest measures of brand integrity. The higher your brand integrity the greater the trust in your brand

10. Characteristics of a strong brand 6. influence… Evidence of a strong personal brand is its ability to affect the thought patterns, attitudes and behaviour of others

11. Characteristics of a strong brand 7. value… A strong personal brand creates high brand value. High brand value promotes strong brand loyalty and strong brand loyalty increases access to opportunity.

12. Six characteristics …of strong brand behaviour…

13. Characteristics of strong brand behaviour 1. repetition… Repetition of behaviour establishes routine and routine demonstrates a commitment to standards

14. Characteristics of strong brand behaviour 2. selflessness… "It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership." Nelson Mandela

15. Characteristics of strong brand behaviour 3. accountability… Few characteristics will say more about the strength of your personal brand, than your ability to own your mistakes and correct them

16. Characteristics of strong brand behaviour 4. productivity… It is impossible to establish strong brand value without sustained effort, dedication and hard work

17. Characteristics of strong brand behaviour 5. decisiveness… If you want people to have confidence and trust in your brand, say what you mean and mean what you say, or you will lose credibility

18. Characteristics of strong brand behaviour 6. resilience… The true value of your brand will be determined when you face tests and obstacles. To overcome those challenges you will need to demonstrate a high degree of resilience

19. Brand arithmetics Values AccountabilitySelflessness Standards RepetitionProductivity CredibilityReliabilityAccountability ConfidenceResilienceDecisiveness TrustDecisivenessResilience Influence Selflessness Accountability Value Productivity Accountability BehavioursCharacteristics + + + + + + + = = = = = = =

20. Believernomics is a concept developed and designed by pa360 media. It builds upon practical learning and experience gained from 25 years of public, private and voluntary sector employment; as well as a wide range of skills gained in senior public sector management, workforce development, strategic planning and stakeholder engagement. To find out more visit: www.believernomics.com Believernomics

21. believernomics making pa360media.com brand the