1. FASHION APPAREL AND ACCESSORIES UNIT 2 COSMETICS

2. Cosmetics: Articles other than soap that are intended to be rubbed, poured, sprinkled or sprayed on the person for purposes of cleansing, beautifying, promoting attractiveness or altering the appearance. Kosmetikos – Greek word means “skilled in arranging”.

3. Women spend an average of $15,000 on makeup in their lifetimes The average American girl begins using beauty products at around age 13 or 14

4. Industry Trends of Cosmetics: 1.When sports clothes are in and the no make-up look is popular, cosmetic industry responds with low-key cosmetics

5. Industry Trends of Cosmetics: 2. When bright colors and elaborate clothes are in style, cosmetic industry responds with more make-up and brighter colors.

6. The cosmetics industry is dominated by personalities: 1950’s-70’s Elizabeth Arden Helena Rubenstein Charles Revson Max Factor Estee Lauder

8. 1980’s Adrien Arpel Merle Norman

9. 1990’s Bobbie Brown Andrea Jung (Avon) Smashbox Cosmetics (Dean &Davis Factor) https://www.youtube.com/watch?v=3myssEBUnTo https://www.youtube.com/user/bobbibrown

10. MAC Urban Decay Clinique Bare Minerals OUR MAKEUP TODAY http://www.maccosmetics.com/whats_new/14255/New- Collections/Pure-Healthy-Face/index.tmpl

11. To keep customers buying new products and new colors, manufacturers constantly update and ship new items to the retailer.

12. Rubber-banding – cosmetic products that can be returned to the manufacturer and replaced with other products, if not sold within a specific period of time. Retailers never have to markdown their cosmetics. (Other industries allow returns only for damages, over-shipments or wrong shipments)

13. Here are the two best makeup return policies: CVS Pharmacy: You may return beauty items open or unopened within 30 days. Per their website: Our hassle-free return policy allows you to return nonprescription products to any CVS/pharmacy store or by mail within 30 days of receipt. 100% satisfaction guarantee on beauty purchases. Be 100% happy or receive 100% money back on any beauty products. If you’re dissatisfied for any reason, you can return the beauty product (opened or unopened) along with your receipt or invoice to any CVS/pharmacy store. We’ll refund the full purchase price — no questions asked! Rite Aid: You may return beauty items open or unopened within 30 days. Per their website: The Rite Aid 100% Risk-Free Beauty Guarantee. Any opened or used beauty product of any brand name can be returned for a full refund when accompanied by a register receipt. Beauty categories subject to the guarantee are skin care/depilatories, sun care, bath/soap, hair care (shampoo, conditioner, styling and professional), hair color, cosmetics, ethnic beauty aids, fragrances, cosmetic organizers and personal care appliances

14. Private label manufactures- produce merchandise to specification under the brand name of stores. Ex: Volage; Neiman Marcus, Bloomies; Bloomingdales

15. Federal Cosmetic Laws The 1938 Federal Food, Drug and Cosmetics Act was the first federal law controlling cosmetics. The first is to protect the public's safety — the FDCA mandates the safety, purity, and in some cases the "effectiveness" of the products within its scope. The FDCA's second major goal is to disclose information — the statute requires truthfulness and completeness in product labeling and other marketing communications.

16. 1.Manufacturers of cosmetics are prevented from using potentially harmful ingredients and from making exaggerated claims about their products. 2.Adulteration (diluting) and/or misbranding are forbidden. Federal Cosmetic Laws

17. 4.Cosmetics must bear a list of ingredients in descending order by weight. 3.Safety of color additives must be approved. Federal Cosmetic Laws

18. Fragrances – includes cologne, toilet water (lower priced, less long lasting), perfume, after-shave lotions. Perfumes are worn predominately by women 25-44 years old

19. Target Marketing – an audience that has the most potential as product purchases. The ability to attract the target customer is an important factor in the success of any fragrance. The success of a perfume depends on attractive packaging & aggressive promotion.

20. Ex. Calvin Klein’s Obsession was designed to evoke a mood or emotion. https://www.youtube.com/watch?v=_ZAZD3ylG6Y https://www.youtube.com/watch?v=7fNuTf76FlEwww.youtube.com/watch?v=7fNuTf76FlE https://www.youtube.com/h?v=Lv_5sVCuXQ8watc taylor swift perfume commercial 2014

21. 1. National Advertising

22. 2. Premiums – a gift with a purchase offered by a manufacturer to promote a product. (Originated with Estee Lauder) Gwp = gift with purchase Pwp = purchase with purchase (specially priced purchase) ex. umbrellas, tote bags

23. 3.Direct Mail 4.Scent & color strips

24. Cosmetic Industry Growth Sun care products Anti-aging products In-store salons Computerized displays Children’s fragrances

25. Marketing of Cosmetics & Fragrances 1.Distribution a.Franchise Distribution the manufacturer sells directly to the retailer (no middle man) b. Mass Distribution (middleman) Cosmetic market involves drugstore, discount stores Ex Revlon, Cover Girl, and Maybelline are sold everywhere

26. Franchise Distribution is more selective. Allows for greater control over Pricing Product display Selling techniques Mass Distribution Maximum exposure As many sales opportunities as possible

27. Any line distributed to more than 5,000 doors is considered popular. Any line distributed to fewer than 5,000 doors is considered limited.

28. Brand-line representative – a trained cosmetician who advises customers in the selection and use of a specific brand of cosmetics, and handles the sale of that brand in a retail store. Ex. MAC,Clinique

29. Clinique dress code Clinique make-up: (full face) Shoes: black professional Jewelry: minimal, no drop earrings Earrings: pearl, diamond stud, silver no larger than a quarter Hosiery: black, nude or ivory