1. Innovation Project Presentation Bangkok Kapil A. Bendre Agribusiness Expert Programme Management Unit, CAIM kapilbendre@gmail.com

2. Title Diversification of Farming and Marketing Activities for Small and Marginal Farmers Kapil A. Bendre kapilbendre@gmail.com.

3. Priority Areas  Cotton & Soybean to Vegetable & Dairy.  Selling at Village to Selling to Consumers/Institutional Buyers.  Reducing actors between Supply/Value Chain. Kapil A. Bendre kapilbendre@gmail.com.

4. Implementation Team 26 Committed Manpower – 20 Villages 1 Committed Employee at Village. Technical Staff on Community Mobilization, Soil & Water Conservation, Agriculture Marketing, Programme Coordinator. Supported by District Programme Management Teams. (DPMTs) Kapil A. Bendre kapilbendre@gmail.com.

5. Why….the Project Mostly Mono-cropping Price realization (1-2 times in a year) Distress Sale for immediate credit needs. 20%-30% of Consumer Price realization by the Farmer. Region importing Vegetable & Milk from different part of State which is under severe drought this year. Low self esteem of the farmer. Kapil A. Bendre kapilbendre@gmail.com.

6. Specific Objectives To Generate livelihood opportunities. To Create Market space for the farmers and improve their dignity. To increase the income of the farmers. To connect farmers to the mainstream market operations for its sustainability. Kapil A. Bendre kapilbendre@gmail.com.

7. Immediate Achievements Increase in frequency of realization of Price over the year for the Farmers. Reduction in Lag time between Sale of Produce & Price Realization. Infusion of the Confidence among the Farmers. Kapil A. Bendre kapilbendre@gmail.com.

8. Stakeholders Analysis Farmers Organized in CC & CRDC, Adopt market oriented farming, Involve in mainstream market operations. Government Convergence, Facilitation and Advocacy. Agri UniversitiesTransfer of knowledge, Capacity Building. Financial Institution Credit Requirements Kapil A. Bendre kapilbendre@gmail.com

9. PEST Kapil A. Bendre kapilbendre@gmail.com Political Pro Activeness of Local Mass Leaders. Same party in power from Local to State/Province Government. Economical Positive attitude towards Beneficiary Contribution due to current Dairy PPP. Active Support by Financial Institutions. Social Strong nurtured social network from Villages to District. Aggregation of CBOs in to Federations. Technological Use of Solar/Man Driven refrigerated cart for selling Vegetable & Milk to consumers. Use of barcode for selling of Produce.

10. Innovative Action Kapil A. Bendre kapilbendre@gmail.com Producer Price : Rs. 2.00 Wastage : 20% Consolidator Commission : 10% Wastage : 8% Retailers Price : Rs. 8.20 Wastage : 10% Market Wholesaler Price : Rs. 2.50 Wastage : 5% Semi–Wholesaler Price : Rs. 3.33 Wastage : 5% Ultimate Consumers Price : Rs. 8.20 Processor Producer Price : Rs. 3.00 Wastage : 10% Village Collection Centers Commission : 20% Wastage : 2 % Ultimate Consumers Price : Rs. 6.00 Current SystemInnovative System Overall `Price mark-up 310% Price mark up 100% Agriculture Market Yard {Traders / Commission Agent 1 ~ 2 % Commission} Consolidation & Redistribution Centers Commission : 10% Price : Rs. 5.00 Wastage : 5 % Institutional Buyers Price : Rs. 6.50 Wastage : 10% Win - Win Situation for Farmer and End Consumers. 50% increase in Farmer Price & 20% reduction for Consumer

11. Implementation Plan Kapil A. Bendre kapilbendre@gmail.com Mobilize and Organize Activity Time Packaged Vegetables & Milk Village Collection Centers CRDC and Refrigerated Carts Consumers & Institutional Buyers Phase II Phase I

12. THANK YOU !