1. The Kenya Anti-Corruption Commission Make Media Your Friend, Not Your Foe: Do’s and Don’ts in Media Relations Presented at the 3 rd Session of the Conference of the State Parties to the UNCAC, Side Event - UNODC and CommGap, in Doha, Qatar. Tuesday10 th November 2009 by Nicholas M. Simani Principal Public Relations Officer Kenya Anti-Corruption Commission

2. The Kenya Anti-Corruption Commission Sunday, 16 August 20152 SStatue Law Miscellaneous amendments bill, 2007 GGoldenberg Scandal AAnglo Leasing Scandal KKsh. 75.1 billions (USD 600 billion)

3. The Kenya Anti-Corruption Commission Sunday, 16 August 20153 19,310 complaints 332 investigation files KACC has no Prosecutorial Powers 2 Ministers, CEO, MD’s of Parastatals 16 Parcels of Land valued at Ksh.96 million (USD 780 million)

4. The Kenya Anti-Corruption Commission Sunday, 16 August 20154

5. The Kenya Anti-Corruption Commission Sunday, 16 August 20155

6. The Kenya Anti-Corruption Commission Sunday, 16 August 20156 Public gets access to information Participate in national building Information is Power Media is very powerful Influence editorial orientation Bed Partners to peddle lies & distort Toa Kitu Kidogo Toa Kitu Kibubwa Enormous trust in the media Hata Radio imesema or Gazeti imeandika

7. The Kenya Anti-Corruption Commission DO’s: 1. Learn the Media. 2.Answer the 5 “W’s and H”. 3.Tell the Truth and have the facts right. 4.Avoid using jargon language. 5.Be as open as possible 6.Return reporters phone calls. 7.Coordinate with other departments for information. 8.Monitor media messages and content. 9.Develop messages that will give you impact. 10.Know the media timelines/deadlines DON’TS: 1.Don’t lie to the media. 2.Don’t say “No Comment”. 3.Don’t improvise or speculate. 4.Don’t put a comment “Off the Record”. 5.Get the facts right. 6.Don’t avoid answering the reporters phone calls. 7.Don’t let them state from a reliable source. 8.Don’t avoid acknowledging a problem when it’s there. 9.Don’t let the media set the agenda. 10.Don’t avoid consultations with management. 11. Don’t bribe for your story to be published.

8. The Kenya Anti-Corruption Commission Sunday, 16 August 20158 “ A stroke of a pen is more lethal than a single Bullet”

9. The Kenya Anti-Corruption Commission Thank you