1. Ultra-Mobile PC Design: An Introduction Otto Berkes General Manager Seiya Ohta Hardware Experience Architect Ultra-Mobile PC/Project “Origami” Mobile Platforms Division Microsoft

2. MOBILITY UMPC: Extending The PC Mobility Era Full-Size Notebooks Ultra Mobile PC TIME Thin-n-Light Notebooks Sub Notebooks/ Tablet PC

3. UMPC and Microsoft Mobility Solutions Windows Mobile Windows Vista Windows XP Smartphone Pocket PC Notebook PC Tablet PC Ultra-Mobile PC New category of mobile PC Small, light weight form factor Full Windows experience Multiple input methods Microsoft Touch Pack

4. UMPC goals and vision Create a new class of lifestyle PCs Device-like, desirable, affordable A full-power, full-fidelity digital companion Enable new scenarios for the PC More mobile, more natural interaction for on- the-go use, more natural fit into people’s lives and activities New software and peripheral opportunities

5. UMPC key usages “Go Everywhere. Do Everything” Communicate Email, IM, VOIP Connect Full-functionality networking, full-fidelity internet Entertain Music, videos, pictures GamesAccomplish Full Windows PC functionality for common tasks organization, location and navigation, data and document access and review

6. Microsoft Touch Pack for Windows

7. Ultra-Mobile PC Experience

8. UMPC device examples

9. UMPC interaction example * Required ** Highly desired *** Nice to have or use with caution System behavior related basic function buttons Power on/off button* (Sliding button highly recommended) SAS button* Direct media button** Hold button** (Sliding buttons recommended) Wireless on/off button*** UMPC Touch Pack related buttons UMPC Program Launcher button* Text Input Panel (TIP) button** UMPC navigation related buttons Point control** Right and left mouse click** 4 way directional buttons** (Up, down, left and right. Up & down can be scroll type) Enter button** PageUp and PageDown buttons** Convenience buttons Volume control** Mute*** Transport control*** MIC on/off**** UMPC setup related buttons “Mobility Center” or “quick setup” button** (Display resolution toggle panel can be under this function) Display resolution toggle buttons***

10. ’06 UMPC Hardware Characteristics Seven-inch diagonal (or smaller) display Minimum 800x480 resolution Higher resolutions possible Under 2 pounds Resistive digitizer (touch screen) Touch, stylus, and thumb-based interaction controls 802.11b/g wireless, Bluetooth USB 2.0 OEM-specific I/O: built-in VGA connector, CF slot, wired Ethernet, docking connector ~1Ghz-class low-voltage CPU and integrated graphics Intel Celeron M, Intel Pentium M, or VIA C7-M, 915GMS 1.8” or 2.5” hard drive Other OEM-specific features: Camera, mic array, built-in GPS receiver, digital TV tuner, fingerprint reader

11. UMPC Hardware Futures Connectivity Integrated WWAN solutions for “always connected” experience DisplayLED-backlit Lower power, more efficient scaling of brightness, no inverter 1024x600 7” designs expected 5” is other potential design center for even smaller devices Storage 100% solid-state possible I/O SD and SDIO CPU/chipset Smaller footprint, lower power, higher integration

12. Hardware Experience Architecture

13. Useful, Desirable and Delightful Ultra-Mobile PCs are tailored to consumers to provide end-to-end device like experiences

14. Hardware Experience Architecture Creating a new class of lifestyle PCs Device-like, desirable, affordable They need to look, feel and behave like devices while providing solutions not possibilities at compatible prices to competing devices In the device world, a branded end-to-end experience that is unique must be embodied in design including industrial design, interaction design and software UI design Consumers don’t have allocated IT budgets Their disposable incomes maybe allocated for their retirements, kids’ educations or luxury cruises Once they decide to spend their disposable incomes on devices, PCs probably won’t make it to short lists as most consumers in the target demographics own a PC or 2 Devices need to resonate personally with their needs and wants

15. Personal objects size comparison

16. Smaller isn’t always better

17. UMPC = Device Platform Applications and Services Touch Pack UMPC Essentials Device Brand/ID UMPC HW Experience, Form Factor & Accessories EntertainmentEducationCommunicationFitness/HealthLocationGaming

18. Applications and Services Touch Pack UMPC Essentials Device Brand/ID UMPC HW Experience, Form Factor & Accessories Tailored End to End Device Experiences EntertainmentEducationCommunicationFitness/HealthLocationGaming

19. Entertainment UMPC Concept Media consumption - including music and video, web browsing and online shopping, online chats and casual game playing – is a popular PC activity Any generic UMPC can be a viable option to a dedicated mobile media player. However, by architecting hardware (specifying just the right performance level) to focus on entertainment related features and optimizing cost and features, a UMPC can deliver a truly compelling entertainment experience Many casual game publishers are extremely interested in creating UMPC-optimized or focused content, and casual gamers are very popular among mobile PC users. Flash-based games are especially suitable for the UMPC

20. Entertainment UMPC Concept

21. Entertainment optimized HW

22. Entertainment Hardware Considerations Media transport control (such as Play and Pause) accessible both visually and physically from communication and functional points of view For continuous media consumption, the battery should last four hours (two feature movies) Hot-swappable battery while the device is turned on Direct media access could be enabled with a dedicated button Entertainment specific controls, buttons and other hardware features: Media transport control Volume and mute button Backlit buttons

23. Entertainment UMPC Button/control lock button Integrated device stand Video out (for both PC display and TV) Headset based remote control-ready audio jack Remote control Privacy screen (to avoid public viewing) Built-in stereo speakers

24. Applications and Services Touch Pack UMPC Essentials Device Brand/ID UMPC HW Experience, Form Factor & Accessories Education UMPC concept EntertainmentEducationCommunicationFitness/HealthLocationGaming

25. Education UMPC Concept The UMPC is an great solution for the education market (especially for Pre-K to 12) due to its touch interaction, Tablet/ink feature, rich natural I/O capability, and the power and the features of standard PCs, such as connectivity, small form factor, and lower cost There is a strong interest to use the UMPC as a paperless education platform There is a strong interest in use of UMPC for adult-level continued education

26. Education UMPC Pilot Program

27. Education UMPC Hardware Considerations Human factors suitable for children Light weight Rugged Easy to clean Ergonomic and fool-proof button layout Industrial design suitable for and attractive to children Accessories suitable for children A pencil size pen Personal identifier Protective case Classroom mass-battery-charging solutions Classroom power-distribution solution RFID tag

28. Remote tracker MIC array Quality speakers Screen protection Swappable cosmetic shell (for shared-use model) Biometric logon - Easy switching between parent/teacher and pupil mode Admin hardware application lock and parental control P2P, One2many selective spontaneous direct communication mode Adjustable palm rejection mode Education UMPC Hardware Considerations

29. Applications and Services Touch Pack UMPC Essentials Device Brand/ID UMPC HW Experience, Form Factor & Accessories Communication UMPC Concept EntertainmentEducationCommunicationFitness/HealthLocationGaming

30. Communication UMPC The UMPC can bring new richness and ease of use to mobile communications UMPC is a great fit for always-connected use with WWAN

31. Communication UMPC Concept

32. Communication Hardware Considerations Built-in keyboard Built-in WWAN radio All-day battery Instant-on or always-on Communication UMPC-specific controls, buttons and other hardware features: Auxiliary display Wireless switching button Built-in camera

33. Applications and Services Touch Pack UMPC Essentials Device Brand/ID UMPC HW Experience, Form Factor & Accessories EntertainmentEducationCommunicationFitness/HealthLocationGaming Fitness/Health UMPC concept

34. The target audience for this category could be fitness and health conscious baby boomers The UMPC resonates well with users who are intimidated by PC technology but are yearning to take advantage of what the technology can offer Fitness and health maintenance are the main concerns of this demographic; the UMPC has the power to provide a rich set of services and applications to this growing segment of the population

35. Fitness/Health UMPC Concept

37. Fitness/Health Hardware Considerations Friendly and approachable design Ease of discoverability of functions and usage Optimize architecture for essential functions Semi-rugged to be taken and used anywhere Extensive accessories and peripherals emphasizing affordance and accessibility Easy to use controls, buttons, and other hardware features: Clear and large icons Larger easy-to-use buttons Focus on essential controls

38. Applications and Services Touch Pack UMPC Essentials Device Brand/ID UMPC HW Experience, Form Factor & Accessories Location/GPS UMPC Concept EntertainmentEducationCommunicationFitness/HealthLocationGaming

39. Location/GPS UMPC Concept Combing always-connectedness and new location-based services can deliver a rich, on-the-go PC experience Many ISVs are currently developing innovative location-based services and applications The UMPCs in this category can be designed as mobile GPS UMPCs, built-in automotive GPS/entertainment UMPCs or application-specific mobile rugged UMPCs for existing GPS device channels Beyond PC and GPS vendors, the automotive industry and many vertical industries have expressed interest in UMPC UMPC can reduce a complexity of managing location and navigation devices and services.

40. Location/GPS UMPC Concept

42. Example: Location/GPS UMPC

43. Location/GPS UMPC Scenarios

44. Location/GPS UMPC Hardware Safety display glass for in-car use Shock and vibration tolerant Resistant to various environmental use conditions Weather proof Tactile interaction optimized control layout and button designs Power management Video-out for passenger entertainment use Hand strap and/or good grip built-in Outdoor viewable display Built-in GPS antenna GPS/Navigation specific controls, buttons, and other hardware features: Frequently used buttons should be designed for tactile interaction Standalone device should consider buttons and controls to be used by gloved hands Pen should also be designed for gloved hand used

45. EntertainmentEducationCommunicationFitness/HealthLocationGaming Applications and Services Touch Pack UMPC Essentials Device Brand/ID UMPC HW Experience, Form Factor & Accessories Gaming UMPC Concept

46. Gaming UMPC concept UMPCs that are designed for gaming could provide exciting alternative to dedicated mobile game devices Richer experiences through real 3-D graphics capabilities, larger display size and ability to use Windows game technology can make games a great experience on UMPC Hardware vendors can address this market segment by using standard PC technology Game publishers can utilize existing PC games assets

47. Gaming UMPC concept

48. digital 8-way triggers speakers analog paddle a,b,x,y toggle analog paddle home row Gaming optimized HW design

49. Gaming UMPC Hardware Considerations Easy to grab game-controller-like enclosure shape Gaming-specific controls, buttons, and other hardware features: Two analog control sticks Eight-way directional pad Four trigger buttons “X”, “Y”, “A” and “B” selection buttons Keyboard shortcut buttons User programmable buttons Accelometer Vibration feedback DX9.L-compatible chipset

50. UMPCs enable dedicated device experiences for target market segments

51. UMPC links and resources Microsoft site http://microsoft.com/umpc Community site http://origamiproject.com UMPC Display Emulator http://msdn.microsoft.com/mobility/tabletpc/u mpc/umpcbeta/default.aspx http://msdn.microsoft.com/mobility/tabletpc/u mpc/umpcbeta/default.aspx

52. UMPC call to action Design for- Low power Low cost Consumer market Consider- Key scenarios New and emerging technologies Consumer electronics industry trend Factor in- Interaction methods Clear value added and differentiated brand messages Build- a great end-to-end product

53. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.