1. 3 May 2013 TN CASA Conference

2.  Who I am, what I do –  Help Do-Gooders do more Good!  Coach, trainer, organizational development specialist  Background in the public sector  CASA volunteer since Dec 2011.  Objectives  New ways to advocate for your local program  Get more funding, spread the word about their Good Works, how to use “marketing” in a non- profit  Anything else?

3.  What makes a good CASA advocate?  How do these apply to your role as a Board member or Director?  Are you being a good advocate for your program? What do you need more of?

4.  It starts with a powerful, motivating, inspiring VISION!  Examples of Visions  Can anyone tell us the Vision for CASA at a national level?  Do you have a Vision for your local program? Want to share?  Now can you get us excited about this Vision? (Find someone with $1…can you convince them to give it to you to help further your cause?)

5. Keeping Our Promises: National CASA’s Strategic Objectives Mission Statement The mission of the National Court Appointed Special Advocate (CASA) Association, together with its state and local members, is to support and promote court-appointed volunteer advocacy so that every abused or neglected child can be safe, establish permanence and have the opportunity to thrive. Five Critical Pledges We’ve Made on Behalf of Abused and Neglected Children We will work tirelessly until these five pledges are met: 1. Every court in the United States recognizes that a CASA/GAL volunteer is essential for a successful outcome for children 2. Our volunteer base reflects the diversity and cultural makeup of children in the system 3. Every potential donor understands the importance of our mission, and places it at the top of their priority list 4. Every government official at the local, state, tribal and federal level understands the far-reaching results a CASA/GAL volunteer can achieve, and places our work at the top of their agenda 5. Every child can thrive in the safe embrace of a loving family

6. Tells the world what you want to become or achieve. It's an ideal result. Vision Tells the world about the purpose of the business and why it exists. Mission EXAMPLES: A world without poverty. Refresh the world. To provide jobs for the homeless. To make Coca Cola available to everyone in the world

7.  What should your vision do for you? Unify your tribe of followers (more on this in a moment!) Focus you on what you need to do Communicate what you’re about to others Inspire you and others Help you make decisions Give you something to help measure your success

8.  It’s more about “I have a dream…” than “I will rule the tri-state area!”  Keep it simple.  No “business-speak”  Focus on how you want the world to change  Dream big! It might be more than you can deliver alone – but that’s ok!

9. WHAT WORKS: Keep it simple and heartfelt Do your homework – know what people are feeling Speak to anxieties, confusion, anger and distrust Clear, creative communication channels WHAT DOESN’T WORK : Under-communicating Just transferring information Reasoning people when you need them to be bold and brave Not “walking the talk” – creates cynicism and mistrust

10. Some questions to check against your vision:  Does it talk about how your work to help change the world?  Is it big enough? If you had unlimited resources to do what you do, what would be different in the world? How would it be better?  How can you raise the urgency of what you’re trying to do for people? Where is the need??

11.  Why this vision stuff is so important today.  Seth Godin (Blogger, entrepreneur)– TED talk “The Tribes We Lead” (May 2009) http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html  “Propagate the Vision – Be a Champion!”  Focus on the who, not the mechanics of marketing. Build your Tribe. Connect them!  People are waiting for someone to lead them to change.  You only need a few people! Don’t try to persuade them – lead them!  Factory model  TV Model  Tribe/Leadership

12.  Writer  Talker/Speaker  Cultivator  Solicitor  Asker  Host  Teacher  Connector  Networker  Researcher  Evangelist How can you play your role more effectively and LEAD your Tribe? Which of these best fits your natural style?

13.  Marketingfornonprofits.org  First Nonprofit foundations “Ten Things” Series (Champions with a Cause)  CASA.net  Me! Find me at rebeccamacfarlane.com, on Facebook, and on Twitter (DoGoodBizCoach)rebeccamacfarlane.com