1. Connecting Lifestyle to Diabetes Prevention Digital Strategies of 3 Fitness Organizations Karen Mcintosh 7/20/2014 HCOM512

2. There are86 million pre-diabetics among Americans over 20* Of Americans over 65, only 23 percent are not pre- diabetic or diabetic* Being overweight and a sedentary lifestyle can increase the odds of developing diabetes type 2 Type 2 diabetes can be prevented most of the time by eating right and exercising * Average yearly cost to treat a diabetic with no symptoms is $11,700* Diabetes and Fitness: What’s the Connection? NYT, At a YMCA Near You, a Course for a Diabetic Nation; By TINA ROSENBERG, 7/3/2014

3. Why these organizations? Have programs that impact clients with pre-diabetes and diabetes Employ lifestyle and behavioral change programs, proven effective Accept referrals and prescriptions from medical providers Have a relatively low cost of entry Ability to initiate programs on a greater scale Often have healthcare resources in- house

4. YMCA “A coordinated national model for diabetes prevention: linking health systems to an evidence-based community program.” http://www.ncbi.nlm.nih.gov/pubmed/23498291

5. Most Americans live within 5 miles of a Y Using National Networks to Tackle Chronic DiseaseUsing National Networks to Tackle Chronic Disease SSI Review

9. Strengths Websites use a consistent style guide Facebook page Pinterest Twitter YouTube Great Press: WSJ, NYT SWOT Analysis – YMCA W S Homepage links go off-site Homepage shows no social links Deep clicks to access information Link to local YMCA via e-mail # search to find diabetes tweets No language versions No YouTube Channels Sameness of national and regional pages Websites use a consistent style guide Basic mobile page Facebook page Pinterest Twitter, LinkedIn YouTube Great Press: WSJ, NYT Alliances O Web forms for leads, information Separate blogs Embed links to all social nets and specific Y’s Geo map & links to relevant Y’s Banners and tabs for readily accessible data Infographics T Reaching target audience Language & cultural barriers Maintain consistency yet provide autonomy Weakened or lost message

10. Healthworks Community Fitness

13. Strengths Websites use a consistent style guide Facebook page Pinterest Twitter YouTube Great Press: WSJ, NYT SWOT Analysis: Healthworks (HCF) W S Few “Jumps” to major programs Homepage - incomplete social links No mobile site No link to Medical referrals No language versions No Dedicated YouTube Channel No dedicated web contact form Websites use a simple style guide Facebook, Twitter, Vimeo, YouTube, LinkedIn Little Press: BBJ Low-cost Shows diversity of members O Web forms for leads, information Separate blog Show links to all social nets Dedicated medical program page Banners and tabs for readily accessible data Infographics T Target audience may miss service Cultural, language barriers National organizations – that are more organized and well-known – have a similar mission Local healthclubs have better presence

14. Dedham Health and Athletic Complex

18. Strengths Websites use a consistent style guide Facebook page Pinterest Twitter YouTube Great Press: WSJ, NYT SWOT Analysis: Dedham Health W S No language versions Local 60/60 is a lead to paid membership Website very friendly Dedicated 60/60 page Smart graphics Facebook, Twitter, Instagram, Blog, YouTube links Local press, Angie’s List, BBB Twitter, LinkedIn YouTube Channel O Infographics More press, cross-links Make alliances more prominent More healthcare resources Expanding regional scale T Reaching wider target audience Language & cultural barriers Overshadowed by other programs

19. Mobile Apps Music Instructional Videos Call to actions in videos Web information forms feeding back-end database for lead generation Integration of Twitter, Social net feeds in websites Infographics “How did you hear of us?” Recommendations/Blind Spots

20. Resources Using National Networks to Tackle Chronic Disease http://www.ssireview.org/articles/entry/using_national _networks_to_tackle_chronic_disease http://www.ssireview.org/articles/entry/using_national _networks_to_tackle_chronic_disease At a YMCA Near You, a Course for a Diabetic Nation http://opinionator.blogs.nytimes.com/?module=BlogM ain&action=Click&region=Header&pgtype=Blogs&versi on=Blog%20Post&contentCollection=Opinion http://opinionator.blogs.nytimes.com/?module=BlogM ain&action=Click&region=Header&pgtype=Blogs&versi on=Blog%20Post&contentCollection=Opinion The Y Takes On Diabetes http://online.wsj.com/news/articles/SB1000142405270 2304459804577281473673825662 http://online.wsj.com/news/articles/SB1000142405270 2304459804577281473673825662 A coordinated national model for diabetes prevention: linking health systems to an evidence-based community program http://www.ncbi.nlm.nih.gov/pubmed/23498291 http://www.ncbi.nlm.nih.gov/pubmed/23498291