1. Application of the Seven Cs of Effective Communication Skills
Wednesday, 6th November, 2013
Application of the Seven Cs of Effective Communication Skills

2. 1 INTRODUCTION - The Brutal Facts - Objectives
- Concepts of Communication
- Effective Communication
- Processes of Communication
Thursday, April 20, 2017
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills
Application of the Seven Cs of Effective Communication Skills 2

3. Application of the Seven Cs of Effective Communication Skills
INTRODUCTION
THE BRUTAL FACTS
If a leader is incapable of communicating with his/her subordinates, he/she will never be able to encourage or motivate them to meet the organizational objectives
Nobody would want to work with an individual who cannot express his thoughts in words, in writing and actions!
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

4. Application of the Seven Cs of Effective Communication Skills
INTRODUCTION
THE BRUTAL FACTS
the level of your communication skills is directly proportional to your success in any endeavor??
If lacking in good communication skills, an employee can significantly damage the company's public relation efforts.
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

5. Application of the Seven Cs of Effective Communication Skills
Objectives
understanding the meaning of communication
learning ability to communicate with different people.
Learning to build rapport.
learning ability to work harmoniously with others
Evaluate and accept responsibilities.
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

6. THE CONCEPT OF COMMUNICATION
Communication is defined as the process of transmitting and receiving ideas, information, and message.
In every day language, it is an act of giving and receiving information.
Encarta Encyclopaedia (2002)
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

7. The Concept of Communication (ctd.)
In any given organization, communication presumes the following:
Transmission of information from top-down
Transmission of information from bottom-up
Transmission of information horizontally; and
Transmission of information across organization
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

8. EFFECTIVE COMMUNICATION
Every platform for communication involves a large number of experiences, actions and emotions, therefore, it is pertinent that communication has to be effective. Communication is said to be effective when the receiver understands the same meaning that the sender intends to convey.
In other words, Excellent or effective communication is the ability to receive a transmitted message by the sender and have the receiver be able to replicate the form and intent of the message in the receiver's mind.”
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

9. Communication Process (ctd.)
Owing to the fact that written communication occupies an important position in the communication sphere, adequate attention has to be paid to certain principles of necessity. These principles along with other essentials of effective communication, like language planning and organisation make written communication effective.
Each of these principles starts with the alphabet C hence they are referred to as the Seven C’s of effective communication.
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

10. 2 MURPHY’S 7C’s OF EFFECTIVE COMMUNICATION - Clarity - Completeness
- Conciseness
- Consideration
- Correctness
- Concreteness/Contribution
- Courtesy
Thursday, April 20, 2017
Thursday, April 20, 2017
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills
Application of the Seven Cs of Effective Communication Skills
Application of the Seven Cs of Effective Communication Skills 10 10

11. Application of the Seven Cs of Effective Communication Skills
…MURPHY’S SEVEN C’s
These principles provide guidelines for choice of content and style of presentation, adapted to the purpose and receiver of your message.
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

12. Application of the Seven Cs of Effective Communication Skills
CLARITY…
“A good style is first of all, clear”
- Aristotle
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Application of the Seven Cs of Effective Communication Skills

13. Application of the Seven Cs of Effective Communication Skills
CLARITY…
Clarity demands the use of simple language and easy sentence structure in composing the message
Writings should be correctly planned and expressed in logical way
the writer should make sure that the ideas flow smoothly from beginning to end
He must be very clear about all the aspects of the idea in his mind and about the purpose for which it is to be communicated
Clarity, therefore, can be achieved by taking pains to write to serve the purpose rather than to impress readers
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

14. Application of the Seven Cs of Effective Communication Skills
CLARITY – Case Study…
Bad Example
After our perusal of pertinent data, the conclusion is that a lucrative market exists for subject property.
Good Example
The data we studied show that your property is profitable and in high demand
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

15. CLARITY –
Use short, easy and familiar words
Keep pronoun references clear
Avoid needless jargon
Avoid clichés (old phases)
Avoid using words that have more than one meaning
Although it is appropriate to use technical terms and business jargon in some professional situations, avoid their use when reader is not acquainted with the terminology Construct effective sentences and paragraph When you have the choice between a long word and a short word, choose the short familiar word
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

16. Application of the Seven Cs of Effective Communication Skills
COMPLETENESS…
Completeness means the message must bear all the necessary information in order to provoke the desired response Communication senders need to assess message from eyes of the receivers to be sure they have included all the relevant information
A message must be organized appropriately in the sense that it must include all the important ideas and its details.
All the aspects of the message must be grouped and brought together in a logical sequence to prepare meaningful thought units.
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

17. COMPLETENESS- Case Study…
Bad Example
Please be reminded of the meeting scheduled for tomorrow.
This message is not complete, for obvious reasons. What meeting? When is it? Where? The writer has left the receiver without the necessary information.
Good Example
Please be reminded of the University Management meeting scheduled for tomorrow, 10th April, 2013 at the University Auditorium by : 00pm
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

18. COMPLETENESS – Guidelines…
Provide all necessary information. Answer the 5Ws that make the message clear
Who
What
When
Where
Why
Answer all questions asked
Give something extra, when desired
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

19. COMPLETENESS – Benefits…
Completeness in writing is achieved through orderly arrangement of ideas flowing into other ideas and progressing to conclusion. The principles of unity must be applied at three levels; 1. individual sentences must be unified; 2. individual paragraphs must be unified; and 3. the totality of the script must be unified.
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

20. COMPLETENESS – Benefits…
Messages are more likely to bring the desired results
Do better job at building goodwill
Develops and enhances reputation of an organization
Cost saving as no crucial information is missing , and no additional cost is incurred in conveying extra message if the communication is complete
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

21. COMPLETENESS - Benefits
It leaves no question in the mind of receiver
Helps in better decision making
Communication that seems inconsequential can become very important if information they contain is complete and effective
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

22. Application of the Seven Cs of Effective Communication Skills
CONCISENESS…
It means wordiness, i.e, communicating what you want to convey in least possible words without forgoing the other C’s of communication.
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

23. Application of the Seven Cs of Effective Communication Skills
CONCISENESS…
It has the following features:
It is both time-saving as well as cost-saving.
It underlines and highlights the main message as it avoids using excessive and needless words.
Concise communication provides short and essential message in limited words to the audience.
Concise message is more appealing and comprehensible to the audience.
Concise message is non-repetitive in nature.
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

24. Application of the Seven Cs of Effective Communication Skills
CONCISENESS…
To be able to convey concise message, the following are questions you should ask yourself
Are there any adjectives or “filler words” that you can delete? When it is not necessary, you can delete words like “for instance”, “you see”, “kind off” , “literally”
Are there any unnecessary sentences?
Have you repeated the point several times in various ways?
This would help reduce aimless verbiage, unnecessary details and heavy paragraphs.
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Application of the Seven Cs of Effective Communication Skills

25. Please submit your reports to Mr. Bodunde by 5:00 p.m.
CONCISENESS…
Wordy Expression
The reports are to be submitted by members of staff prior to 5:00 p.m.; at which time they will be received by Mr. Bodunde.
Concise Expression
Please submit your reports to Mr. Bodunde by 5:00 p.m.
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Application of the Seven Cs of Effective Communication Skills

26. Application of the Seven Cs of Effective Communication Skills
CONCISENESS…
Strictly adhere to the purpose of message
Avoid unnecessary repetition
Cut out undesirable phrases and merge them together into one or more sentences
Avoid long introduction
Wordy message do not create positive impression
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Application of the Seven Cs of Effective Communication Skills

27. Application of the Seven Cs of Effective Communication Skills
CONSIDERATION…
Consideration implies “stepping into the shoes of others”.
It demands putting oneself in the place of the receiver while composing a message.
It refers to the use of positive attitude, emphasizing positive pleasant facts and visualizing the readers problems, desires, emotions and response
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

28. Application of the Seven Cs of Effective Communication Skills
CONSIDERATION…
The writer must take the receiver of the message into consideration
the receiver’s view points,
background,
mind-set,
education level, etc.
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Application of the Seven Cs of Effective Communication Skills

29. Application of the Seven Cs of Effective Communication Skills
CONSIDERATION…
The encoder/writer must make an attempt to envisage his decoder/receiver, their requirements, emotions as well as problems.
He should ensure that the self-respect of the audience is maintained and their emotions are not at harm
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

30. CONSIDERATION – Case Study…
Unpleasant:
When you travel at the University’s expense, you will not receive approval for first class fare.
Considerate communication:
When you travel at the University’s expense, your approved fare is for economy class
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

31. CONSIDERATION – Case Study…
Unpleasant:
I expect that you should realize that... (emphasizes "I")
Considerate communication:
You may wish to note that... (emphasizes "you")
Writers should show optimism towards their audience by emphasizing “what is possible” rather than “what is impossible”.
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Application of the Seven Cs of Effective Communication Skills

32. Application of the Seven Cs of Effective Communication Skills
CORRECTNESS…
incorrect written documents lower the readers’ confidence in the writer. In the same way, the incorrect statements and other miscellaneous errors of the speaker lower the listeners’ confidence in him and it may tarnish his image and reliability too.
When communication receiver finds one error he suspects that there can also be other errors in the message. Therefore, he starts searching for other mistakes automatically
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

33. Efforts must be made to avoid errors in spellings, punctuations, etc.
CORRECTNESS
“...before the last recruitment exercise conducted for Academic staff , the staff strength of the University is a total of 442 which is made up of 36 Academic Staff, 243 Senior Staff and 143 Junior Staff cutting across 21 states of the federation.”
You will notice that the break down does not add up to the total number stated. This immediately creates doubts in the mind of the reader of the message
Efforts must be made to avoid errors in spellings, punctuations, etc.
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

34. CONCRETENESS *CONTRIBUTION
Concrete communication implies being particular and clear rather than fuzzy and general. It implies presenting your message from a position of reliability and authority.
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

35. Application of the Seven Cs of Effective Communication Skills
CONCRETENESS
Concrete message has the following features:
It is supported with specific facts and figures.
It makes use of words that are clear and that build the reputation.
Concrete messages are not misinterpreted.
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Application of the Seven Cs of Effective Communication Skills

36. Application of the Seven Cs of Effective Communication Skills
COURTESY
Courtesy means not only thinking about the receiver but also valuing his feelings
being appreciative
tactful
showing respect
thoughtful
polite words
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Application of the Seven Cs of Effective Communication Skills

37. Application of the Seven Cs of Effective Communication Skills
COURTESY
It is not at all biased.
Importantly, courtesy builds goodwill
It makes use of terms showing respect for the receiver of message.
Courteous message is positive and focused at the audience.
Courtesy implies taking into consideration both viewpoints as well as feelings of the receiver of the message.
Courteous message has the following features:
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

38. Application of the Seven Cs of Effective Communication Skills
*CONTRIBUTION
E.g. In what way(s) do you think we can improve our services?
Deliberately ask questions
Make conscious effort to get feedback from your audience
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills

39. Application of the Seven Cs of Effective Communication Skills
CONCLUSION
Think of how often you communicate with people during your day. You write letters, facilitate meetings, create reports, send s, devise presentations, debate with your colleagues… the list goes on. It is evident that we run our entire administration by communicating. It is therefore important to provide a huge boost to our productivity by making sure that we communicate in the clearest, most effective way possible.
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Application of the Seven Cs of Effective Communication Skills

40. Application of the Seven Cs of Effective Communication Skills
CONCLUSION
This would be our means to the end, which is ensuring that the administrative systems in our institutions thrive rather than fail for ineffective communication
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Application of the Seven Cs of Effective Communication Skills

41. Application of the Seven Cs of Effective Communication Skills
Thursday, April 20, 2017
Application of the Seven Cs of Effective Communication Skills