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Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com.

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Presentation on theme: "Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com."— Presentation transcript:

1 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

2 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com WHAT EXACTLY IS A SPAM COMPLAINT?

3 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com HOW IS THE COMPLAINT RATE CALCULATED?

4 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com HOW DO COMPLAINTS IMPACT MY REPUTATION?

5 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

6 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 1. SEND ONLY TO ACTUAL OPT-INS

7 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 2. PAY ATTENTION TO THE CAMPAIGNS THAT GENERATE THE HIGHEST COMPLAINTS

8 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 3. CLEAN YOUR LIST REGULARLY.

9 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 4. SEND CONSISTENTLY.

10 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 5. SET EXPECTATIONS… And Stick To Them!

11 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 6. INCLUDE A “1 CLICK” UNSUBSCRIBE LINK AND A MANAGE SUBSCRIPTIONS LINK.

12 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 7. MAKE IT EASY TO UNSUBSCRIBE

13 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Learn more about how spam complaints impact your email reputation, visit: www.EmailDelivered.com/blog. www.EmailDelivered.com/blog Remember to sign up for the FREE Email Delivered Pulse newsletter for email articles, tips, and resources for email marketers. http://emaildelivered.com/subscriptio ns/pulse-subscription-center. http://emaildelivered.com/subscriptio ns/pulse-subscription-center HOW COMPLAINTS IMPACT YOUR EMAIL REPUTATION

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