1. CBI Centre for the Promotion of Imports from developing countries

2. Goal of this meeting “Explore possibilities to provide fresh CBI Market Intelligence to your members, free of charge” 2014: 19 Product Factsheets in Metal parts Dropbox snapshot:

3. Agenda 1.CBI Market Intelligence Platform 2.What does the Product Portfolio look like? 3.Possibilities to disseminate CBI Market Intelligence

4. 1. CBI Market Intelligence Platform Animation: Introduction to CBI Market Intelligence Platform What is the difference between Market Information and Market Intelligence? How does CBI develop Market Intelligence?

5. Animation: Introduction to CBI Market Intelligence Platform What is the difference between Market Information and Market Intelligence?

6. From information to intelligence Information (facts and figures) won't get you across the gap that separates your company from the EU markets What you need is intelligence: data analyses, foresights, insight into trends and business opportunities and practical considerations for action

7. How does CBI develop Market Intelligence?

8. Peer Group session

9. 2. What does Product Portfolio Look like Market Sectors and subsectors Facultative Assignment: Explore Product Portfolio Facultative: Summary of types of documents

10. Four Market sectors, > 20 Subsectors

11. Assignment: Explore Product Portfolio Company profile TTB Tech is a company from Bosnia, producing precision parts and subassemblies for use in compressors, hydraulics, valves, process equipment and general engineering products. For now TTB Tech mainly supplies the local market with their products. They for example sell to manufacturers of compressors and manufactures of agriculture equipment as well as to the chemical industry in the country. For the last years TTB Tech has been working on quality control. However, they do not meet EU standards as of yet.

12. Assignment: Explore Product Portfolio Assignment TTB Tech is taking part in one of CBI’s programmes. They are interested in exporting their products to Europe. Do market research using the CBI MI products. Explain TTB Tech what the European market looks like on the basis of several important characteristics (e.g. quality standards, segment, competitions). Give advice about the opportunities and threats on the European market. Take competition and buyer requirements into consideration as well.

13. Assignment: Explore Product Portfolio

14. www.cbi.eu/marketintel_platform

15. Summary of types of documents See European trends and their implications for your future CBI Trends: Insights and foresights on key European market dynamics, short- and long-term CBI Trade Statistics: Broadcasting your trade statistics

16. Navigate Europe’s market channels and segments CBI Market Channels & Segments: Your trade route on the European market

17. Navigate Europe’s business landscapes and assess the competition CBI Competition: The competitive forces that shape your market CBI EU Support Organisations: Find your European support organization

18. Penetrate The minds of European buyers CBI Inside a buyer’s brain: Learn what’s on the mind of an European buyer Grasp European legislative & non-legislative requirements for exporters CBI EU Buyer Requirements: 1,000+ documents on legislative and non-legislative requirements

19. Focus On your most promising product-market combination in Europe CBI Product Factsheet: Practical market insights on your product as seen on European markets

20. Agenda 1.CBI Market Intelligence Platform 2.What does the Product Portfolio look like? 3.Possibilities to disseminate CBI Market Intelligence

21. How does CBI disseminate CBI Market Intelligence through BSOs? –Embedded –Affiliate –Newsletters –Social Media –Flyers for Meetings How do you inform your followers of Market Opportunities?

22. 3. Possibilities to disseminate CBI Market Intelligence Follow-up:

23. CBI Centre for the Promotion of Imports from developing countries Understanding tomorrow’s markets Contact CBI Market Intelligence www.cbi.eu/marketintel_platform marketinfo@cbi.eu