1. Cultural Awareness Jen Walter

2. What is Cultural Awareness? Developing sensitivity and understanding of other ethnic groups Different from cultural knowledge and sensitivity

3. What is cultural knowledge? Familiarization with other ethnic group’s culture

4. What is cultural sensitivity? Knowing differences as well as similarities Doing this without assigning values

5. How is it applied in the workforce? Many Companies work internationally Requiring employees to know other cultures Increasingly diverse workforce Cross-cultural training and orientation are imperative

6. Training Identify personal values Understand differences Be open to changes and diversity Do

7. Training Ignore culture Rely solely on cultural norms Do not

8. Why is it important? Employment International traveling International corporations Globalization

9. Cross-Cultural Issues France, Middle East and Japan-12% China-11% Germany-9% Italy-6% Spain 5% South East Asia-4% Korea-3% Britain-2% Other-20%

10. How Companies Establish Cultural Awareness

11. Sources http://www.culturalawareness.com/ http://www.casanet.org/program-management/diversity/cultural- training.htm http://www.casanet.org/program-management/diversity/cultural- training.htm http://www.culturalawareness.com/ca.mov http://cecp.air.org/cultural/Q_howdifferent.htm http://images.google.com/imgres?imgurl=http://www.kwintessent ial.co.uk/images/relofailure.JPG&imgrefurl=http://www.kwintesse ntial.co.uk/cultural-services/articles/expat-cultural- training.html&h=283&w=415&sz=22&hl=en&start=24&tbnid=0A AZiARuR8aJIM:&tbnh=85&tbnw=125&prev=/images%3Fq%3Dc ultural%2Bawareness%2Bcharts%26start%3D20%26gbv%3D2 %26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN http://images.google.com/imgres?imgurl=http://www.kwintessent ial.co.uk/images/relofailure.JPG&imgrefurl=http://www.kwintesse ntial.co.uk/cultural-services/articles/expat-cultural- training.html&h=283&w=415&sz=22&hl=en&start=24&tbnid=0A AZiARuR8aJIM:&tbnh=85&tbnw=125&prev=/images%3Fq%3Dc ultural%2Bawareness%2Bcharts%26start%3D20%26gbv%3D2 %26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN http://www.kwintessential.co.uk/cultural-services/articles/cross- cultural-challenges.html http://www.kwintessential.co.uk/cultural-services/articles/cross- cultural-challenges.html