1. Overview Getting Legal Content for Flash Creations Promotion by Contributing to the Commons Conclusion A The Value to Macromedia

2. Creative Commons Highlights: A standard way to share content on the Net A way to make remixing and distributing content, easy and legal A

3. Creative Commons Highlights: Written about in the NY Times, Wall Street Journal, Business 2.0, among many other publications 4,000,000 web pages with Creative Commons licenses (text, audio, video, images) that can be shared or remixed by anyone, legally Content growth rate of 60% a quarter ~$3.5 million in funding from the MacArthur Foundation, the Hewlett Foundation, the Omidyar Network Fund, the High Q Foundation, and the Center for the Public Domain, to fulfill our mission A

4. Creative Commons Highlights: Integrated into MacBand.com, DMusic.com, Soundshelf.com, Archive.org, Garageband.com, Opsound.org, MacJams.com, Soundclick.com, Movable Type, Squarespace, IndyMedia, iRATE Radio, Adobe XMP, (NEED MORE NAMES) among many other applications Wired Magazine will release a Creative Commons sampling friendly CD in October 2004, including tracks from The Beastie Boys, Chuck D, David Byrne, Gilberto Gil, Spoon, Thievery Corporation, Paul Westerberg, Cornelieus, and others. All tracks will be available for the public to share and remix (incorporating into their Flash creations) and post to the Web for commercial or noncommercial use A

5. Get Content: Flash users find Creative Commons licensed content from the pool to mix into their Flash creations Benefits to the user: More source content to build off of Put Content: Flash users use Creative Commons licenses to put content in the pool for others to share and remix Benefits to the user: Increased exposure flash images video mp3s Wired CD tracks Creative Commons enhances the value of Flash, and other Macromedia applications. Flash users can use the Web to draw upon a growing pool of free legal content to mix into their own creations, or contribute to the pool. B

6. Overview Getting Legal Content for Flash Creations Promotion by Contributing to the Commons Conclusion A The Value to Macromedia

7. If Flash users are looking for content to manipulate, they can find it through a search box from within the Macromedia application, to the Creative Commons content pool. B breakfast image

8. Or, a simple link from the Flash developer’s web site could point users to new sources of legally usable materials from the Web, or indicate which.fla files are Creative Commons licensed (MATT CAN YOU PUT A CC SEARCH BOX ON HERE AND A CC COLUMN).

9. For example, it can point users to the Creative Commons record label, Magnatune.com, where all the songs are open to share and remix.

10. Or, to photo sites like Open Photo, where all the photos are available to use and modify under our licenses.

11. Or to video collections, like the Prelinger Archives where all the films are in the public domain.

12. Or, to the Creative Commons Legal Content Search Engine, which leverages RDF, so that creators can search the Web for content to incorporate into their Macromedia creations.

13. Which will allow Flash users to find, and remix content from a growing pool of Creative Commons licensed material. A A

14. Overview Getting Legal Content for Flash Creations Promotion by Contributing to the Commons Conclusion A The Value to Macromedia

15. Flash users can mark their creations with Creative Commons from within Flash when they proceed to ‘Save.’

16. They can choose the Creative Commons license they want and mark their content accordingly.

17. Which can signal to the application to embed License RDF information into the HTML output that accompanies the.swf file professor <OBJECT classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,0,0" WIDTH="550" HEIGHT="400" id="professor" ALIGN=""> <EMBED src="professor.swf" quality=high bgcolor=#FFFFFF WIDTH="550" HEIGHT="400" NAME="professor" ALIGN="" TYPE="application/x-shockwave-flash" PLUGINSPAGE="http://www.macromedia.com/go/getflashplayer"> This work is licensed under a Creative Commons License. <!-- <rdf:RDF xmlns="http://web.resource.org/cc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> Professor 2003 An expressive work about a professor who eats breakfast. Neeru Paharia Neeru Paharia/ Michael Jastremski

18. So the license will be displayed when teh file is published to the Web.

19. And the Creative Commons search engine can find the file.

20. Macromedia can also explore ways for.swf and.fla files to be embedded with Creative Commons metadata. For example, search engines like AltaVista, are already able to pull Creative Commons copyright information out of MP3 files. If there were a way to embed license information into.swf files, or.fla files, search engines could do the same. Pulls info out of MP3 ID3 tag

21. These marked files could be exchanged on the Flash Exchange.

22. Adobe uses XMP to embed Creative Commons metadata into their files.

23. Overview Getting Legal Content for Flash Creations Promotion by Contributing to the Commons Conclusion A The Value to Macromedia

24. Creative Commons can be integrated across the Macromedia product line, either into HTML output, or directly into file formats

25. Along with a cover story, Wired Magazine, will release a Creative Commons CD with its October issue. There will be a coinciding event in NYC in September. Artists included: Chuck D Gilberto Gil David Byrne Spoon Thievery Corporation Paul Westerberg among others... All tracks will be legally remixable. This could be a great promotional opportunity for Macromedia.