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Corvelle Drives Concepts to Completion Positioning Master Data Management for Success PPDM Association October 2010 1
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Corvelle Drives Concepts to Completion Yogi Schulz Biography Partner in Corvelle Consulting Information technology related management consulting Microsoft Canada columnist & CBC Radio host PPDM Association board member Industry presenter: – Project World - 4 years – CIPS Informatics - 7 years – PMI - Information Systems SIG - 2 years – Convergence - 4 years – PPDM Association - several years 2
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Corvelle Drives Concepts to Completion Presentation Outline Objectives Release Strategy MDM Scoping Themes Conclusions Recommendations 3
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Corvelle Drives Concepts to Completion Presentation Objectives Understand key considerations in scoping an MDM program for success Illustrate how to build an effective MDM release strategy 4
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Corvelle Drives Concepts to Completion Global Vision - Local Focus 5
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Corvelle Drives Concepts to Completion Benefits of Frequent Release Strategy Earlier delivery of benefits Maintain organization commitment to the MDM program Adapt MDM program more quickly when business priorities change Smaller, more manageable number of components per release Impact of an unsuccessful release smaller 6
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Corvelle Drives Concepts to Completion Release Strategy Comparison 7 More, shorter releases Fewer, longer releases Number of plan adjustment opportunities: 6 vs. 2 1 23 4 56 1 2 Cost of an unsuccessful release: x vs. 2x Year 1Year 2 Elapsed time to first function: 91 days vs. 365 days Start
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Corvelle Drives Concepts to Completion MDM Scoping Themes – Geographic Area Coverage – Reservoir Type Coverage – Functionality Features – Asset Life Cycle Coverage Criteria – Business benefit – Complexity 8
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Corvelle Drives Concepts to Completion Geographic Coverage of MDM 9 Geographic Area NameBenefitComplexity Continent Americas Europe Middle East Basin Core property High LowHigh Low
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Corvelle Drives Concepts to Completion Reservoir Type Coverage of MDM 10 Reservoir Type NameBenefitComplexity Conventional Oil Natural Gas Natural gas by-products Unconventional Shale gas Coal bed methane Mineable oil sands High LowHigh Low
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Corvelle Drives Concepts to Completion Functionality Features of MDM 11 Functionality Feature NameBenefitComplexity Terminology Versioning Data quality Common reference values Common business rules System of record Aggregation/Hierarchy Data stored once; used many times Data life cycle management High LowHigh Low High
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Corvelle Drives Concepts to Completion Asset Life Cycle Coverage of MDM 12 Asset Life Cycle NameBenefitComplexity Opportunity inventory Geology and prognosis AFE and cost tracking/reporting Surface and mineral land Regulatory and compliance Well design and construction Drilling and completion Facilities and pipeline construction Operation and work-over Abandonment and reclamation High LowHigh Low
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Corvelle Drives Concepts to Completion Prioritizing MDM Releases 13 Increasing Complexity BenefitBenefit IncreasingIncreasing 1 3 2 4 High Low High Low High
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Corvelle Drives Concepts to Completion Invisible vs. Valuable Releases 14 Master Datastore Source Datastore ETL Layer Application
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Corvelle Drives Concepts to Completion Conclusions Potentially huge MDM programs require: – Local focus – Frequent release strategy Focus on high benefit, low complexity MDM releases first to: – Deliver earlier benefits – Maintain organization commitment 15
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Corvelle Drives Concepts to Completion Recommendations Deliver a sliver in each release Plan MDM programs using this approach 16
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Corvelle Drives Concepts to Completion Questions & Discussion 17 Can you help us position MDM for success? Please fill out evaluation form
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Corvelle Drives Concepts to Completion Positioning Master Data Management for Success Corvelle Consulting 300, 400 - 5 Ave. S. W. Calgary, Alberta T2P 0L6 Phone: (403) 249-5255 E-mail: YogiSchulz@corvelle.com Web: www.corvelle.com Yogi Schulz Partner of Corvelle Consulting Information technology related management consulting Microsoft Canada columnist & CBC Radio host Industry presenter PPDM Association board member 18
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Corvelle Drives Concepts to Completion Business Department Maturity 19 Business Department NameSponsorStaff Administration Geology Geophysics Petrophysics Exploitation engineering Well log analysis Drilling and completions Reclamation Reservoir modelling High LowHigh Low
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Corvelle Drives Concepts to Completion Bibliography E&P Prospect to Spud Life Cycle Solution – ESRI Petroleum User Group – 2010 – http://proceedings.esri.com/library/userconf/pug10/papers/sa msons_integrated_prospect_to_spud_well_lifecycle_managme nt_system.pdf http://proceedings.esri.com/library/userconf/pug10/papers/sa msons_integrated_prospect_to_spud_well_lifecycle_managme nt_system.pdf The International Conference on Information Quality (ICIQ) – http://www.iciq2010.org/ http://www.iciq2010.org/ MIT IQ Industry Symposium (IQIS) – http://www.eriqlab.org/mit/index.html http://www.eriqlab.org/mit/index.html Monetizing Data Management – http://erwin.com/uploads/erworld/Monetizing%20Data%20Ma nagement_09162010.pdf http://erwin.com/uploads/erworld/Monetizing%20Data%20Ma nagement_09162010.pdf 20
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Corvelle Drives Concepts to Completion Bibliography P2 Energy Solutions - integrated well lifecycle management tools – http://www.p2energysolutions.com/well-lifecycle http://www.p2energysolutions.com/well-lifecycle PPDM master data at heart of Oracle’s Digital Oilfield - February 2008 – http://www.ppdm.org/community/PPDM_data_at_he art.html http://www.ppdm.org/community/PPDM_data_at_he art.html Staying Relevant in Today’s Changing Data Management Environment – http://erwin.com/events/detail/staying_relevant_in_t odays_changing_data_management_environment/ http://erwin.com/events/detail/staying_relevant_in_t odays_changing_data_management_environment/ 21
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