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Acer Corporate Introduction January 2014
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ACER CONFIDENTIAL Vision & Mission
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New Vision Build Your Own Cloud (BYOC™) Hardware + Software + Services Company
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New Vision: Build Your Own Cloud (BYOC™) Acer PCs can be seamlessly integrated for accessing data anytime, anywhere - through BYOC™*. It enables users to build their own cloud on their devices, such as music, photos and other types of clouds. These self-built clouds, based on an Acer Open Platform, are reliable, more secure, easy to use and provide users convenient access to their information and content anytime, anywhere. * Acer BYOC available on Acer PCs with Windows and Android.
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Approach BYOC sets a new milestone for Acer to transform from a hardware company into a "hardware + software + services" player as we prepare to embrace new opportunities in the era of cloud technology.
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Our On-going Mission (What we do) Breaking the Barriers between People and Technology
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Acer believes in "Modern Day Exploration," the idea that technology is meaningful to people for the new experiences it enables in their lives. This belief underpins all of the decisions we make as a company. Our Belief (Why we do it)
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Our Core Values (How we do it) Curious We are driven by the innate desire to explore. Our role is to ignite and enable this desire within our end users Progressive We believe in a world where access to the latest technology is available to all Human We focus holistically on the experiences people have with our products and company
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Brand is how we Align Functions Within and Outside our Organization Brand is more than just how we talk. BRAND PR ADVERTISIN G RETAILSERVICE SOFTWARE DESIGN HARDWARE DESIGN End-user experience Brand is how we create a more powerful end-user experience.
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ACER CONFIDENTIAL Management Team & Company Facts 9
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Stan Shih Chairman Stan Shih, Acer’s co-founder, returned as Chairman in November 2013. A social entrepreneur all his life, Shih serves as the chairman of Stan’s Foundation and iD SoftCapital Group. In social and public services, he is the chairman of National Culture and Arts Foundation in Taiwan.
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Jason Chen became Acer Corporate President and CEO in January 2014 to take the important role of leading Acer through a corporate transformation. Named one of the “People to Watch in Asia in 2014” by The Wall Street Journal. Jason Chen Corporate President & CEO
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Preliminary consolidated revenues † : US$12.03B 8,000 employees 95,000 retail stores in 70 countries No. 4* Total PC & No. 3* notebook worldwide No. 2* Total PC & No. 2* notebook in EMEA Total PC* shipment: 33,573k Established in 1976 with US$25,000 in capital and 11 employees *IDC 2012, † FY2013 preliminary results Acer Facts
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ACER CONFIDENTIAL Green & Innovative Designs
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Corporate Social Responsibility As a global citizen with core values of humanity and progressiveness, creating a sustainable operation and contributing positively to society is a central concern for Acer. We design environmentally friendly products through a responsible supply chain in collaboration with suppliers.
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Acer is Going Green at Every Step Optimal use of raw materials Aspire S7 Ultrabook uses 94% less raw material than conventional unibody designs. Energy-conserving products Aspire S7-392 Ultrabook consumes 82% less power than is mandated by the ENERGY STAR ® 5.2 specification. High manufacturing standards Our first-tier suppliers are requested to adopt a more aggressive approach toward reducing greenhouse gasses (GHG). Aspire P3 Ultrabook uses solderless thermal modules in the manufacturing process saving more than half a million KW of power per year (based on 600,000 units).
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Listening to consumers and moving their technology experience forward through attention to detail and superior engineering. Gorilla Glass construction Dual Torque hinge The Acer Approach to Product: Progressive Design First 8” Windows 8 tablet Ezel hinge Twin Air Cooling
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Notebook for touch Notebook with touch Ultrabook redefined Ultrabook with touch Desktop in one hand One-hand Tablet From Devices to Experiences
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Acer is the only OEM that offers the touch feature across all consumer categories of products from high-end to mainstream Iconia W4 Iconia A1Iconia B1 Liquid S1 Aspire R7 Aspire S7Aspire S3 Aspire P3 Aspire V5Aspire V7 14” Aspire V7 15” Aspire Z3Aspire 7600U Tablets & Smartphones Notebooks & Ultrabooks Desktop All-In-One Liquid S2
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Design Innovation: Aspire R7 Notebook “We'll go on record saying that this is one of the smoothest, most controlled hinges we've ever encountered -- not just on slider convertibles, but on desktops, too.” Engadget “… an impressive and unique piece of hardware.” The Verge “It takes a lot of effort to come out with unique form- factors these days, but Acer has nailed it with the new Acer Aspire R7.” ChipChick “Its all-round performance makes it one of the best Windows 8 laptops...” The Straits Times, Singapore “Screen Gem. The ingenious swivel screen makes this computer a true multitasker.” O, The Oprah Magazine
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Innovative Design: Aspire S7 Ultrabook “Acer Aspire S7-191 is Stylish and Sleek” CNN “It's the current pinnacle of the ultrabook trend…” PCMag “BEST WINDOWS LAPTOP” “… the Aspire S7 is how a Windows 8 laptop should be built. It’s got a gorgeous design, it’s powerful, it's only 2.87 pounds, and it’s useful; it’s the best ultrabook we’ve tested so far.” The Verge “This has been my favorite Windows laptop to date.” Gizmodo “In all, the modifications Acer made to the Aspire S7-392 make it the best Ultrabook yet.” LAPTOP Magazine “This is certainly a laptop that stands out from the crowd. Excellent. 4 Stars” CNET “It's a win for Acer…” engadget “If anything is going to convince an Apple user to abandon the MacBook Air, this is it” Yahoo!
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Product Leadership: C720/C720P Chromebooks “The Best Products of 2013 – The Acer C7 Chromebook delivers in spades. It's faster, better, and lasts longer than other Chromebooks on the market.” PC Mag.com “Google owes Acer a pat on the back” Maximum PC “Stand out among its peers” Slashgear “Acer has quickly become a name synonymous with Chromebooks. Their sleek styling and incredible price points only serve to compliment the simplicity of Chrome OS” Android Community “The fashion conscious may want to take note of Acer’s newest Chromebook … C720P” GigaOm
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ACER CONFIDENTIAL Financial Results & Global Ranking
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Consolidated revenues: US$12.03 billion Operating loss: US$379.7 million Preliminary 2013 Financial Results
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By Region US$2.97B By Product US$2.97B Notes: a) IT Products include PCGO and Smartphone BG b) Asia Pacific excluding Greater China (Taiwan, HK and Mainland China), EMEA (Europe, Middle East and Africa) c) Others include server, projector, smartphone, tablets and IA products Q3 2013 IT Revenue Breakdown
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Source: IDC Q2 2013 EMEA No. 3 Total PCs No. 3 Notebook W. Europe No. 4 Total PCs No. 3 Notebook GREATER CHINA China No. 4 Total PCs No. 4 Notebook Taiwan No. 2 Total PCs No. 2 Notebook ASIA PACIFIC exc. Japan No. 4 Total PCs No. 5 Notebook WORLDWIDE No. 4 Total PCs / No. 4 Notebook / No. 3 Total Consumer PC / No. 4 Consumer Notebook Global Rankings Q3 2013 PAN AMERICA USA No. 6 Total PCs No. 8 Notebook Latin America No. 6 Total PCs No. 4 Notebook
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ACER CONFIDENTIAL Milestones & Awards
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Key Milestones 2009-2012 Apr. 2009 Jan. 2010 Nov. 2010 Feb. 2011 Apr. 2011 Sep. 2011 Timeline Series notebooks launched, balancing light weight with battery life. Timeline notebooks introduced, free of PVC and BFR material. Presented the Iconia, a dual- screen tablet. International scale Supercomputing contract on Taiwan’s National Center of Computing. New logo introduced complements strategic and conveys the brand philosophy. Launched the Iconia tablets. Launched the first Ultrabook, the Aspire S3. Apr. 2012 Launched AcerCloud which enables instant access to all files on all devices.
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Key Milestones 2012-2013 Jul. 2012Oct. 2012Jan. 2013 May 2013 Mar. 2013 Launched the world’s thinnest and lightest Ultrabook with iconic design – Aspire S7, and a full line of Windows 8 consumer devices with Touch input, Supplied computing products to run the information system at the London 2012 Olympic Games. Extended AcerCloud to top 3 operating systems for easier file sharing on multiple computing devices. Launched B6/V6 series commercial monitors made with post- consumer recycled plastic. Held 5 th annual Corporate Social Responsibility Forum to promote sustainable management. Defined “Touch &Type” experience with Aspire R7 featuring the revolutionary Ezel™ hinge. Apr. 2012 Sep. 2013 Unveiled the first smartphone with 4K recording, the Liquid S2.
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Editor’s Choice PC Mag Iconia W700 tablet T232HL touch monitor Best of the Year 2013 C7 Chromebook Aspire S7 Ultrabook B296CL monitor Design and Engineering Award – CES Innovations Aspire S7-392 Ultrabook Aspire R7 notebook Red Dot Aspire R7 notebook Orbe cloud storage T2 touch monitor Best of Computex – Laptop Mag Iconia W3 tablet Computex Green ICT B6 monitor Global Efficiency Medal V246HL monitor in India V196HQL monitor in USA Computex Design & Innovation Aspire R7 notebook Aspire S7 Ultrabook T2 touch monitor H6 monitor Orbe cloud storage Taiwan Excellence Aspire S7-392 Ultrabook Aspire R7 notebook Awards
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ACER CONFIDENTIAL New Goals
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Continually develop our ability to create more value for customers Increase shipments of tablets, Ultrabooks, touch notebooks and smartphones around the world Better operating income Gradually increase proportion of revenue contribution by commercial products
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Transformation Plan –Reshape the corporate culture –Solidify the existing ICT business to enhance competitiveness and stabilize our market share –Develop new business opportunities
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