1. Result of the Research Shampoo
前三甲:飘柔(Rejoice)：29.6%，沙宣(Sassoon): 13.6%，潘婷(Pantene)：12.4%，海飞丝：11.1% ，其他：33.3%

2. 1.飘柔(Rejoice):29.6%
Have high quality, hair will be glossy and sleek after using it and the products smell good.
The advertise is creative and they do lots of promotion.
The price is reasonable.
It’s convenient to buy, you can buy it even in some convenience store.

3. Rejoice’s pursuit of the confident and elegant lifestyle has made it a popular brand among consumers.
Innovation is one of the reasons why Rejoice is the most successful international brand at P&G today. Rejoice has ceaselessly worked at developing new and high-quality products.
Rejoice is committed to helping each every Chinese woman embrace her outer and inner beauty with charm and élan, look effortlessly fabulous and elegant, while taking in a bright and beautiful tomorrow.

4. 2.沙宣(Sassoon):13.6%
The packaging is colorful and fashion, which can show the lifestyle of the user.
The effectiveness is good enough.
Successful marketing activities.

5. Sassoon is the rising star of P&G shampoo brand in 1954, they invited the international famous Salon expert Vidal • Sassoon to be their own brand ambassadors, and use his name as the brand to establish a professional image of shampoo and hair care. “My glory from your style” is a nice touch.
Sassoon shampoo can effectively reducing ongoing protection film blowing ironing and damage the surrounding environment.
Sassoon has been working closely with fashion brands to create classic hair, and to provide wash, a full line of high-quality care and products to help consumers keep up with fashion and to create the personality.

6. 2,the price is affordable
the percentage of the number of the peple who choose the Pantene: 12.4%
The reason
1,smell good
2,the price is affordable

7. About Pantene
Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1947
Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1947 by Hoffman-LaRoche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.1
It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.

8. Pantene’s new logo :Shirra
New logo design inspiration came from the warm and sunny Mediterranean style. the brand sign is not only to express the Pantene brand is committed to healthy hair scientific and technological research, but more representative of the elegant and noble fashion.

9. Product differentiation
principle:
protecting the healthy hair and
Providing people the most perfect hair care
target consumers:
the target consumers of pantene is young women from 20 years old To 30 years old, They are students or worker ,whose hair is dry and damaged, need to hair care and show their elegant traits
Product market positioning:
Pantene’s Product market positioning is hair conditioner, which can form the protective film on the surface of hair, effectively reduce hair damage, in order to occupy the nutrition health care shampoo market. For example, Head-shoulders is the expert of removing dandriff , VS highlight the professional hairdressing effect, so this make Pantene different from other brand of Procter & Gamble

10. Result of the Research bodywash
前三甲：强生(Johnson):18.4% 澳雪(Accen):14.5% 舒肤佳(Safeguard):13.1% 玉兰油10.5% 其它43.5%

11. Johnson & Johnson
Johnson & Johnson (NYSE: JNJ) is an international American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886 ranking as the world's most respected company by Barron's Magazine
. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500.

12. Johnson & Johnson Most of people think that Johnson is very
Softy product .They love the smile from the bodywash products and love Johnson’
S advertising，which says，it is a product born for love.people believe using its product can protect their skin and make them live more healthier.

13. Johnson & Johnson
Johnson & Johnson's brands include numerous household names of medications and first aid supplies. Among its well-knownconsumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.

14. ACCEN brief introduction:
(14.5% )
ACCEN was found by ABOUT AUSNOW
brief introduction:
1994——
1997——“Family care” bodywash
was launched
2001——launched four series
Products（完美肌肤系列、完美秀发系列、家庭健康护理系列及精明之选系列 ）
enterprise spirit ：Constant innovation, people-oriented,
and strive to perfect

15. Reasons
1、reasonable price
2、good smell
3、good effectiveness

16. Product Differentiation Methods
1、Customer First
2、Perfect market research system
3、Establish good communication friendships
with the sales partners
4、Established MBA business school, and grows
with distribution partners together
5、800 telephone for free
6、Vivid display of the product
7、Set up the fashion product image

17. ＳＡＦＥＵＡＲＤ it belongs to P&G Mother care for all his house (13.1% )
brief introduction ：1963——Aseptic soap came into the
America market
1992 ——came into the　China market
it belongs to P&G
Mother care for all his house

18. Reasons
1、reasonable price
2 、good effectiveness

19. Product Differentiation Methods
1 、
develop the market firstly ，and expend the size of market
２、the expansion of production
３ 、 refine the standard and competition level

20. Thank you