1. Military Family Services and Social Media

2. The Purpose of our Social Media Activities To remain connected with existing audiences; To expand our reach; and To become more engaged with existing partners and stakeholders as well as Canadian Armed Forces personnel.

3. Diversity of Audiences We’ll adopt a two-pronged social media approach: one that is corporate-focused and one that is family-focused. FamilyForce will take a family- focused approach. Military Family Services will take a corporate-focused approach.

4. Principles for Our Social Media Engagement We will use the following overarching principles as our guide: Relevance Bilingual Succinct Continual Multimedia Interactive Engagement

5. Internal/External/General Communications Where appropriate, all MFS communications will include information on how to follow us via the various social media sites. Aside from the FamilyForce and Family Information Line staff who will provide links to the family-focused social media sites, signature blocks will link to the corporate Twitter and Facebook sites. Julie Leblanc Communications Manager, Gestionnaire des communications Military Family Services / Services aux familles des militaires Canadian Forces Morale & Welfare Services / Services de bien-être et moral des Forces canadiennes National Defence / Défense nationale Tel : 613-996-5328 Fax : 613-995-2425 Julie.leblanc6@forces.gc.ca Government of Canada www.cfmws.com FACEBOOK: https://www.facebook.com/pages/Military- Family-Services/562454950464310 TWITTER: @MfsCfmws

6. Media Relations and Escalation MFS staff responsible for each social media site will post directly, or link to, news releases of relevance. All media inquiries submitted through a social media channel will be forwarded to the appropriate channel. i.e. Public Affairs, Comms Manager The sites will be monitored routinely and followers who post offensive, inappropriate or provocative comments will be banned following sufficient warnings.

7. Family-focused Social Media

8. Family-focused Social Media Activities Audience Serving and retired CAF personnel and their families; Parents of serving CAF and their families; MFRC local website administrators; MFRC Board of directors, staff and volunteers; Staff of the Non Public Funds/CFMWS Goals and Objectives Establish awareness and support for the FamilyForce Web site; Communicate with CAF personnel and their families about issues/stresses/challenges pertaining to the military lifestyle; Become a conduit for the voice of CAF families; Promote MFS resources and support to CAF families; Establish conversations that are relevant to CAF families and help generate content for FamilyForce; Facilitate personal/family/community development to help strengthen CAF families and communities; and Increase the number of FamilyForce social media followers and website visitors. Key Messages FamilyForce is a dynamic, online community for and about Canadian Military Families; FamilyForce connects CAF to diverse services, resources and information; FamilyForce uses plain language, is family-friendly, and is easy to navigate.

9. Corporate-focused Social Media

10. Corporate-focused Social Media Activities Audience Ministries and governments; External partners and stakeholders; MFRC Boards of Directors, staff and volunteers; NPF/CFMWS staff; and Media Goals and Objectives Promote the Military Family Services Program Increase access to policies, resources and performance measurement tools to uphold the relevance and accountability of the program; Inform audiences about new initiatives and family strategies; Inform audiences about special events; Facilitate two-way communications with MFS internal audiences and stakeholders; Aid in collaboration for business purposes; and Highlight strategic outreach initiatives to attract and foster new partnerships. Key Messages MFS is an integral part of a broader organization that works to enhance the morale and welfare of the Canadian military community, contributing to the operational readiness and effectiveness of the CAF.

11. Where can you find us. FamilyForce www.facebook.com/FamilyForce @familyforceweb Military Family Services https://www.facebook.com/pages/Milita ry-Family-Services/562454950464310 @mfscfmws

12. Questions?