1. Improving Internet Surfing

2.  Company started in 1996.  Currently subsidiary of Amazon.com.  Main objective: provide information about almost every website:  Statistics  Popularity  Number of pages  How many sites point to it  Etc.  Name originally an abbreviation for “Address Lookup EXperts Authority”, also as homage to the Library of Alexandria

3.  Free website.  Information about almost every site in the web available.  Uses:  Find more sites  Learn who owns a site

4.  Top sites  Specific site info  Hot Urls  Toolbar  For Site owners

5.  Ranking of most popular sites.  Global  By Country  By Category

6.  Just for about any site  Popularity  Description  Contact  Age  Similar sites  Keywords  Getting traffic from where  Demographics

7.  Latest  News stories  Videos  Hot sites  Sorted by popularity and updated every 5 minutes

8.  Review and modify website data.  Compare own site with others.

9.  The basis of Alexa service.  Users can see website information as they surf.  Information is given back to the community as traffic Rankings and Related Links.

10.  It can be considered spyware because tracks user activity on the web.  But:  User chooses to download it.  Can be turned off and easily uninstalled.  No personal information.

11.  The company profits from advertising in the website.  Over 9,2 million unique visitors per month.  Around 25% of the website has ads.  Little advertising in the toolbar.

12.  Annonymous. About Alexa Internet. Retrieved June 28, 2009, from www.alexa.com/company.  Greg R Notess. (1998, May). Alexa: Web archive, advisor, and statistician. Online, 22(3), 29-30. Retrieved June 28, 2009, from ProQuest Computing. (Document ID: 29396643).  Howard Millman. (1998, April). Alexa's free Web navigator deftly searches for Web sites. InfoWorld, 20(17), 130. Retrieved June 28, 2009, from ProQuest Computing. (Document ID: 28987690).  Mary Ellen Bates. (1999, April). Alexa Internet. Database, 22(2), 88. Retrieved June 28, 2009, from ProQuest Computing. (Document ID: 40330496).  Millman, Howard (REVIEWER). (1998, April). [Alexa 1.4]. InfoWorld, 20(17), 130. Retrieved June 28, 2009, from ProQuest Computing. (Document ID: 632361851).  Better surfing with Alexa. (1998, April). Inside the Internet, 5(4), 7- 8. Retrieved June 28, 2009, from ProQuest Computing. (Document ID: 35427256).