1. ULSTER COUNTY TOURISM P RESENTATION FOR A DVISORY B OARD M AY 14, 2015 R OCKING H ORSE R ANCH R ESORT H IGHLAND

2. T OURISM D IRECTOR ’ S R EPORT R ICHARD J. R EMSNYDER

3. 2015 Travel Guide 120,000 guides to be distributed Three NYS Thruway stops, Ulster County, Westchester County, Rockland County, New Jersey and Pennsylvania U LSTER C OUNTY T OURISM T OURISM D IRECTOR ’ S R EPORT

4. Recent Publicity For Ulster County Cover Story - AAA Car & Travel Magazine - May/June Hartford Courant Travel Section - May 17 - full- page feature and ad National Edition of Golfing Magazine Spring 2015 - Feature on Golf Courses. Travel Classics Travel Writers' Conference, May 28- 29, Westchester County U LSTER C OUNTY T OURISM T OURISM D IRECTOR ’ S R EPORT

5. Summer Advertising Campaign 1010 WINS Radio (May 25 – July 5) $35,000 Budget 108, :30 spots 66 live read sponsorships #1 AM Station in NYC Metro for Adults 25-54 (UCT’s Target Demo) Annual increases in website visits from NYC market points to effectiveness of campaign

6. Hudson Valley Magazine $8,625 Budget 5, 1/3 page Insertions (June – October) Better distribution in HV, Westchester and NYC Readership info: $266,800 Avg. Household income 61% Female U LSTER C OUNTY T OURISM T OURISM D IRECTOR ’ S R EPORT

7. New Responsive Website Why? Current site built in 2009 - Outdated Increased visits from smart phones and tablets Outdated user experience New Site Features Responsive - Same content on desktop and mobile Updated database Clean and organized experience – no clutter U LSTER C OUNTY T OURISM T OURISM D IRECTOR ’ S R EPORT

8. A DVERTISING BUDGET B REAKDOWN

9. Ellenville Million Met with Task Force in March and April to discuss tourism opportunities Conducted SWOT to facilitate discussion about key marketing messages among key stakeholders Produced document that included recommendation for a sustainable marketing program for the Ellenville/Wawarsing region U LSTER C OUNTY T OURISM T OURISM D IRECTOR ’ S R EPORT

10. D EPUTY D IRECTOR ’ S R EPORT F RAN D E P ETRILLO -S AVOCA

11. U LSTER C OUNTY T OURISM D EPUTY D IRECTOR ’ S R EPORT Burning of Kingston Organization Committee Travel Guide 2015-2016 Website Maintenance Supervising Intern Program

12. U LSTER C OUNTY T OURISM D EPUTY D IRECTOR ’ S R EPORT Tour Groups / Travel Writers Ulster Representation of HVT Board Trade Shows, Fairs & Festivals

13. Thank You!