1. Layout and Design of a Store
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2. Objective: Define the terms in this discipline of Layout and Design
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3. Terms Impulse items Demand items Convenience Stores Shopping Stores
Specialty Stores Spine Layout
Racetrack Layout Grid Layout
Boutique Layout Merchandising
Profit Perimeter Cherry Picker
Fixture Marquee
Eye Level Facing
Slotting Fees Loss Leader
Point of Purchase (POP)

4. There are three types of retail stores
Convenience
Shopping
Specialty
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5. Convenience Examples of this store is 7-11, Circle K or a liquor store
Pricing is usually more expensive and items are a smaller size.
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6. Specialty Store
Specialty Stores sell one kind of item, plus accessories. Examples are:
Men’s clothing stores
Tobacco related products stores
Payless shoes
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7. Shopping Stores
The goal of shopping stores are to keep the customers in the store. Example of Shopping Stores are:
Supermarkets
Department stores
Mass Merchandisers
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8. Layouts of stores There are four types of Layouts of stores
Grid or Supermarket layout
Boutique
Racetrack
Spine
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9. Grid Layout Long isles in repetitive pattern.
Easy to locate merchandise
Does not encourage customers to explore the store
Limited site lines to merchandise
Allows more merchandise to be displayed
Cost efficient
Used in grocery, discount, and drug stores.
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The McGraw-Hill Companies, Inc./Andrew Resek, photographer

10. Office & customer service
Grid Store Layout
Fruit
Vegetables
Office & customer service
Books, magazines, seasonal display
Receiving & storage
Exit
Entrance
Cart area
Checkouts
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11. Grid Layouts Advantages 1. Low cost 2. Customer familiarity
3. Merchandise exposure
4. Ease of cleaning
5. Simplified security
6. Possibility of self-service
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12. Grid Layouts Disadvantages 1. Plain and uninteresting
2. Limited browsing
3. Stimulation of rushed
shopping behavior
4. Limited creativity in
decor
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13. Boutique Layout Fixtures and aisles arranged asymmetrically
Pleasant relaxing ambiance doesn’t come cheap – small store experience
Used in specialty stores and upscale department stores
Jack Star/PhotoLink/Getty Images
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14. Boutique Layout Storage, Receiving, Marketing Dressing Rooms Underwear
Checkout counter
Clearance Items
Feature
Jeans Casual Wear Stockings
Accessories
Pants
Tops
Skirts and Dresses Hats and Handbags
Open Display Window
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15. Boutiques Advantages 1. Allowance for browsing and wandering freely
2. Increased impulse purchases
3. Visual appeal
4. Flexibility
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16. Boutiques Disadvantages 1. Loitering encouraged 2. Possible confusion
3. Waste of floor space
4. Cost
5. Difficulty of cleaning
6. Difficult to see all area, easier to shoplift
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17. JC Penney Racetrack Layout
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18. Racetrack Layout
AKA “Loop” has one major circular aisle that has access to departments and store’s multiple entrances.
Draws customers around the store.
Provide different site lines and encourage exploration, impulse buying
Used in department stores
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19. Store Planning - Circulation Pattern
Spine Layout - The major customer aisle runs from the front to the back of the store, with merchandise departments branching off to the back side walls
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20. Key Psychological Factors, Spine Layoutsll
45 degree angle sightlines
Value / Fashion Image - presentation of product influences image customer has regarding that product
Angles and Sightlines - Customers view product at 45 degree angle and at eye level. Where a product is placed on shelves influences sales
Vertical Color Blocking - Display product in vertical bands of color
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21. Merchandising is The art of attracting customers to products 4/20/201721

22. Two types of items (products) customers buy they are:
Demand and Impulse items. Anything can be an impulse item and anything can be a demand item. However, if you are shopping in an clothing store, you don’t expect to buy food, right?
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23. Profit Perimeter
Profit Perimeters are the inside walls of a store where demand items are sold.
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24. Demand Items
Items that the customer came to the store to buy. Examples of demand items in a supermarket is Milk, Bread, Liquor, Meat or Produce.
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25. Point of Purchase
P.O.P., Point of Purchase is: Where the cash registers are located. This is the last chance to sell things to customers. Many impulse items are found at POP.
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26. Impulse Items
Items that the customer bought but didn’t plan on buying when they walked into the store. Examples of this could be magazines, horoscopes, razors, gum and candy.
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27. Fixtures are: Anything permanent that helps sell products.
Examples of fixtures are:
Displays, shelving, electrical outlets, tile, lighting, carpeting as well as paint on the wall.
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28. Marquee Large sign with interchangeable numbers and letters 4/20/201728 28

29. Display Types On-shelf vs. On Floor
Gondola - Common for Hard lines, canned goods
Racks - Common for Soft lines, clothing
Wall Fixtures
End Caps
Checkout Fixtures
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30. Eye Level
Is the best selling area on the shelf. Producers fight for this position.
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31. Slotting Fees
Slotting fees is the money paid to retailers from producers (manufactures) to have a shelf position in a retail store.
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32. Facing
Width, length and depth of a product, but is also showing the label for product identification. (logo)
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33. Loss Leader
Loss Leaders are products that retailers sell below cost to bring customers into the store. This is an advertising ploy. For every item a customer comes into a store to buy, they purchase 5-7 items
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34. A good Loss Leader in the supermarket business is
steak. If you buy steak, you could complete the meal and also buy: Potatoes, lettuce, salad dressing, briquettes, lighter fluid, steak sauce, a vegetable, wine, garlic bread and dessert.

35. Cherry Pickers are customers that buy only Loss Leaders.
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