2. Introduction - Principle We truly live the Ferrari values; embracing the iconic Italian heritage - style & design, confidence & pride, personality & flair - the essence of dolce vita. The Ferrari of Audio

3. Introduction - Principle Performance, Excellence, Passion Unprecedented power & technology goes into every product, mixing the highest quality components with exacting engineering to drive the greatest performance imaginable.

4. Introduction - Principle Performance, Excellence, Passion The highest possible quality underpins everything we do. We create products that reflect our customers aspirations, those who strive for, and achieve, the best in life.

5. Introduction - Principle Performance, Excellence, Passion Every process is driven by desire. The power of Ferrari exists in its desire to win, to excel, to perform against it’s own standards. We embody this confidence to drive a passionate response from our markets.

6. Introduction - Principle Global Luxury ‘Ferrari’ & ‘Luxury’ tell a globally recognised story and our products embody the essence of both. We are premium, quality & unique with a global reach and a global message.

7. Core Message The Ferrari by Logic3 collection celebrates Ferrari’s excellence and flair, both on the road and in motorsport, by delivering superior audio performance and beautiful design Worked with highly respected audio designers to create a range of unique audio products that bring Ferrari’s iconic Italian heritage to life We have long-held the ambition to produce the very best audio products in the market and this collaboration has truly enabled us to fulfil this aim

8. Creation of two distinct product identity visual languages that can be applied across two ranges of audio devices – both at launch and on future and diverse products Design concepts focused on leveraging the global reach of the brand Identifying re-usable attributes that create positive cognitive associations to the Ferrari brand Meet and surpass market expectations. Ferrari has little or no pedigree in this sector but consumers will expect them to be “best in class” products (especially Prancing Horse devices) Cavallino audio devices are aspirational, exclusive, prestigious, technologically advanced and beautifully crafted Scuderia audio devices designed for the fans that acknowledge their passion and enthusiasm and are inspirational and desirable Introduction - Setting the scene

9. In and around the home Concepts that are sympathetic with users home environments and their existing technology but not everyone lives in a house like this...

10. Speaker Docks

11. Scuderia Speaker Docks

12. Scuderia FS1 - 120W Speaker Speaker Dock with Dock Connector for iPad, iPhone & iPod Bluetooth Connectivity 120W RMS Class HD Amp 2.1 Speaker with Twin Passive Bass Radiators App

13. Scuderia FS1 - 120W Speaker

15. Scuderia FS1 Air - 120W Speaker with Airplay Speaker Dock with Dock Connector for iPad, iPhone & iPod Airplay Bluetooth Connectivity 120W RMS Class HD Amp 2.1 Speaker with Twin Passive Bass Radiators App

16. Remote Control - Scuderia FS1

17. Cavallino Speaker Docks

18. Cavallino GT1 - 250W Speaker Speaker Dock with Dock Connector for iPad, iPhone & iPod Bluetooth Connectivity 250W RMS Class HD Amp Multi Speaker Unit with 6.5” Subwoofer App

19. Cavallino GT1 - 250W Speaker

21. Cavallino GT1 Air- 250W Speaker Speaker Dock with Dock Connector for iPad, iPhone & iPod Airplay Bluetooth Connectivity 250W RMS Class HD Amp Multi Speaker Unit with 6” Subwoofer App

22. Remote Control - Cavallino GT1

23. Scuderia Alarm Clock

24. Scuderia – Alarm Clock Compact Alarm Clock with Dock Connector for iPhone & iPod

25. Scuderia Timecube: Red

26. Scuderia Timecube: White

27. Scuderia Timecube: Titanium

28. App

34. Headphones & Earphones

35. Scuderia Earphones & Headphones

36. In-Ear Earphones – Scuderia Ferrari Scuderia Ferrari S100

37. In-Ear Earphones – Scuderia Ferrari Scuderia Ferrari R100

38. Earphones – Scuderia Ferrari P200

42. Earphones – Scuderia Ferrari R200

45. Earphones – Scuderia Ferrari R300

48. Cavallino Earphones & Headphones

49. In-Ear Earphones – Ferrari Cavallino Ferrari Cavallino G150

50. In-Ear Earphones – Ferrari Cavallino Ferrari Cavallino G150

51. Earphones – Ferrari Cavallino T250

54. Earphones – Ferrari Cavallino T350

58. Awards CES 2012

59. POS Displays Concept 1

62. POS Displays Concept 2