1. Ranking in the Google 7 Pack presented by Mary Bowling

2. SEO, Link Building, Social Media Marketing and PPCs in Denver, Colorado. Specialize in outsourced work for web designers, marketing consultants, advertising agencies, other SEO’s. Always looking for good partners. The only company with 2 Local Search Ranking Factors participants. We know Local! http://www.seOverflow.com Who Is seOverflow?

3. Local Search Is Fragmented! Source: GetListed.org http://getlisted.org/resources/local_search_ecosystem.pdfhttp://getlisted.org/resources/local_search_ecosystem.pdf

4. Who Gets The Clicks? Source: COMSCORE US Search Engine Market Share June 09 65% Google 20% Yahoo Bing 8% Other 7%

5. Anatomy of a Google SERP Organic Web Results Local 7 Pack Pay Per Click Pay Per Click

6. There are 3 distinct algorithms in Google that concern local businesses: Organic Search Google Maps The Google Local 7 Pack The Algorithms are Different

7. Google Organic: Portland Dentist Directory Superpages Yelp Directory Corporate Local Biz

8. Google Organic vs Google Maps SPAM !

9. Google 7 Pack vs Google Organic Spam!

10. Google 7 Pack vs Google Maps SPAM !

11. Google 7 Pack vs Google Maps SPAM !

12. Websites Influence the 7 Pack

13. You can rank well in the organic results without a Local Business Listing. You can rank well in Google Maps without a website. You can’t be in the Local 7 pack unless you’re in the Maps database- Get Listed! You can’t rank well in the 7 pack unless you rank well in Maps. Get Listed to Get in the 7 Pack

14. Claiming the Local Business Listing LBL address in the city of search Proximity = Relevance Associating LBL with the proper categories Keywords in the business name Having Reviews Citations from major data providers Positive Maps Ranking Factors

15. Multiple listings with different info Not using a complete street address Not using a local phone number Differing signals from data providers Location Confusion Negative Maps Ranking Factors

16. Eliminate Multiple Local Business Listings Use the same name, address and phone numbers everywhere online & offline. Check for location trust and correct discrepancies wherever you find them. Go to the trusted sources of business data and standardize information there. To Eliminate Location Confusion:

17. Major Data Providers Source: GetListed.org http://getlisted.org/resources/primary_data_providers.pdfhttp://getlisted.org/resources/primary_data_providers.pdf

18. The right citations (mentions w/o links) can help with location trust. Use existing local relationships to get citations. Mine competitors citations. Get citations from local authority sites (which includes the data providers) Get citations from sites that rank for what you want to rank for. Get Citations

19. Partners, Not Competitors Directory Superpages Yelp Directory

20. Internet Yellow Pages Convention & Visitor’s Bureau Local/ regional online newspapers and magazines Local business directories Chamber of Commerce Partner Up With: Trade associations Vertical directories Local city guides Locally focused powerhouses, like Kudzu, CraigsList, Yelp, etc. Better Business Bureau

21. Google is finally making it very clear what they want to see in Google Maps: Business Listing Quality Guidelines They address common questions and spam issues. Google Maps is working on compliance. New Google LBL Guidelines

22. Maps is about real places. One location = one LBL Who’s hurt? Service businesses Home based businesses Businesses outside the city they wish to be found for New LBL Guidelines

23. Use your true (or dba) business name. No PO Boxes-use full street address. No call tracking numbers or call centers. No spam in the category fields. Use a shared email address associated with website domain. Example: marketing@yourdomain.com New LBL Guidelines

24. New Guidelines Checklist Download: Google Maps Local Business Listing Quality Guidelines http://www.seoverflow.com/blog /local-seo/new-google- guidelines-checklist/

25. Review LBL for compliance & completeness Look for multiple Local Business Listings and identify their sources Search Google & Maps for business name Search Google & Maps for business address Search Google & Maps for business phone # Look for any confusion and identify its sources See if associated website supports the LBL Make notes and come up with a prioritized action plan. Local Search Audits

26. Google Insights for Local Search Search trends by keyword, time frame, location

27. Google Insights for Local Search

28. Top related keywords within a geo area and rising search trends Google Insights for Local Search

29. Claim Listing + Follow New LBL Guidelines + Correct Location Confusion + Get Citations + Get Reviews + = Rank in the Local 7 Pack! Takeaways

30. seOverflow Blog http://www.seoverflow.com/blog/ seOverview Local Search Audit http://www.seoverflow.com/local-search- seo-audit.html Local Search Column at ClickZ http://www.clickz.com/3630485 http://www.clickz.com/3630485 Optimized! http://www.marybowling.comhttp://www.marybowling.com More Info