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+ THE USER EXPERIENCE OF PREDICTIVE ANALYTICS IN THE (CONSUMER) INTERNET OF THINGS © 2015 PARC Mike Kuniavsky O’Reilly Experience Design for the IoT May 20, 2015 BEHAVIOR
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+ O’Reilly Experience Design for the IoT 2015 1
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+ SERVICE AVATARS: THE MODEL FOR B2C IOT O’Reilly Experience Design for the IoT 2015
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APPLIANCES TERMINALS O’Reilly Experience Design for the IoT 2015 9
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Laptop AVATARS O’Reilly Experience Design for the IoT 2015 10
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SERVICE AVATARS O’Reilly Experience Design for the IoT 2015 11
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+ B2C IOT SERVICES O’Reilly Experience Design for the IoT 2015
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+ PREDICTIVE BEHAVIOR, ENABLED BY MACHINE LEARNING, IS THE KEY TO THE BUSINESS MODELS OF MOST B2C IOT PRODUCTS O’Reilly Experience Design for the IoT 2015
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+ ISSUES WITH THE UX OF PREDICTIVE ANALYTICS O’Reilly Experience Design for the IoT 2015
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+ ISSUE 1: EXPECTATIONS OF AUTONOMOUS BEHAVIOR O’Reilly Experience Design for the IoT 2015 31
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+ ISSUE 2: UNCERTAINTY O’Reilly Experience Design for the IoT 2015 32
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+ ISSUE 3: CONTROL O’Reilly Experience Design for the IoT 2015 33
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+ FOUR PATTERNS FOR ADDRESSING PREDICTIVE UX ISSUES O’Reilly Experience Design for the IoT 2015
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+ PATTERN 0: HAVE A USER STORY FOR EVERY STAGE OF PREDICTION Acquire Extract Classify Model Train Behave O’Reilly Experience Design for the IoT 2015 35
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+ PATTERN 1: SET BEHAVIOR EXPECTATIONS O’Reilly Experience Design for the IoT 2015 36
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+ PATTERN 2: EXPLAIN WHEN A STATE HAS CHANGED OR IS GOING TO CHANGE O’Reilly Experience Design for the IoT 2015 38
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+ PATTERN 3: CREATE CLEAR WAYS FOR PEOPLE TO ADJUST THE PREDICTIVE BEHAVIOR O’Reilly Experience Design for the IoT 2015 39
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+ PATTERN 4: SUPPORT PEOPLE, DON’T REPLACE THEM O’Reilly Experience Design for the IoT 2015 40
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+ ANTIPATTERN: DON’T MAKE PEOPLE DO ALL THE TRAINING, THEY WON’T O’Reilly Experience Design for the IoT 2015 41 1:111:261:36 1:471:592:25 2:382:57…
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+ IT’S NOT ABOUT THE THINGS O’Reilly Experience Design for the IoT 2015
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+ The wheel is an extension of the foot. The book is an extension of the eye. Clothing is an extension of the skin. Electric circuitry is an extension of the central nervous system. — Marshall McLuhan, The Medium is the Massage, 1967 43
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+ Thank you! Mike Kuniavsky mikek@parc.com @mikekuniavsky O’Reilly Experience Design for the IoT 2015
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