1. Private Cloud: Application Transformation Business Priorities Presentation

2. AgendaAgenda Business Drivers / Challenges Business Capabilities Summary and Next Steps Demonstration

3. IT Realities Business Context Management Burden Managing IT is expensive, complex, and labor-intensive Business Agility IT is not aligned with changing business needs Increasing Cost Power and physical space are expensive; inefficient use of resources adds cost Scalability Increasing IT capacity is capital- and time-intensive Inside Pressure on IT Organization IT Budgets Innovation Maintenance/Operations InflexibilityDependency on IT Lack of Scalability Lack of Agility

4. IT Realities Business Context Organizations want to increase operational efficiency by consolidating virtualized zones. Internal use of private cloud appears to be a logical next step in the evolution of IT. Savvy enterprises opt for lower-cost, mature, and outsourced private cloud providers. Most enterprises prefer a hybrid model that uses private and public cloud services. Shared private clouds can reduce costs and increase benefits. The outsourced private cloud business is emerging at a significant pace. Service providers must differentiate platform capability offerings and service levels.

5. Journey to the Cloud Business Context Manage Data Center Services Improve data center reliability and responsiveness and reduce costs Data Center Transformation Transform IT delivery model to align with business needs Application Transformation Adopt a responsive, flexible, and interoperable application platform

6. Business Driver Adopt a responsive, flexible, and interoperable application platform

7. Business Handling inconsistent device support Managing long lead times for physical application server deployments Negotiating multiple, inconsistent user interfaces Challenges Challenges Providing expensive engineering for peak loads Monitoring applications across platforms Managing redundant identities across multiple systems IT Challenges

8. A solution should help… …by providing the ability to …by providing the ability to ADOPT A RESPONSIVE, FLEXIBLE, AND INTEROPERABLE APPLICATION PLATFORM Transform existing applications so that they have streamlined user interfaces, use services ubiquitously, support multiple devices, and can be more easily integrated Improve the performance, reliability, availability, deployment time, and time to scale for enterprise applications while increasing use of hardware and data center resources Centralize application monitoring and management of infrastructure and applications into a single and extensible solution Improve user productivity and minimize time-to-value for applications Simplify identity and access management across multiple systems, applications, and users Solution Support

9. AgendaAgenda Business Drivers / Challenges Business Capabilities Summary and Next Steps Demonstration

10. [ Insert Demo Title ] Demo

11. AgendaAgenda Business Drivers / Challenges Business Capabilities Summary and Next Steps Demonstration

12. Solution’s Business Driver ADOPT A RESPONSIVE, FLEXIBLE, AND INTEROPERABLE APPLICATION PLATFORM

13. Sophistication of the Solution Phase 1 Provides basic support for the most critical elements of the business driver Phase 2 Provides adequate, typical support for critical and priority elements of the business driver Phase 3 Provides thorough, streamlined support for the business driver that enables differentiated levels of performance ADOPT A RESPONSIVE, FLEXIBLE, AND INTEROPERABLE APPLICATION PLATFORM

14. Range of Business Capabilities Business Driver: Adopt a responsive, flexible, and interoperable application platform Phase 1 Phase 2 Phase 3 Reduce time and cost for application maintenance and systems integration Reduce lead time to deploy and scale application capacity and increase the use of hardware and data center resources Improve application status monitoring to reduce downtime Improve application performance Provide consistent interfaces to applications Manage credentials to allow only legitimate users access to devices, applications, and data Reduce application development costs and timeframes Improve return on development investments and promote consistency across applications, including support for multiple devices Improve the performance, reliability, and availability of enterprise applications and reusable application services Reduce application downtime and time to remediate performance issues to achieve service-level agreements (SLAs) Optimize responsiveness in managing application performance Provide consistent, familiar, and streamlined user interfaces to application and common productivity tools Easily and automatically provision and de- provision users' rights to access services in accordance with defined policies Reduce time-to-value of custom applications and application integration Reduce time-to-value and maintenance while improving ubiquity and consistency of application services Improve application scalability while reducing data center costs Maximize insights into application performance to drive better application management decision making Provide centralized, integrated user interfaces for applications Enable organizations to share digital identities with trusted partners, customers, and vendors to provide seamless access to applications Implement strong, multi-factor, trusted authentication of users' credentials that is enforced through policies

15. AgendaAgenda Business Drivers / Challenges Business Capabilities Summary and Next Steps Demonstration

16. Potential Business Benefits Providing a unified, consistent user interface accessible from multiple devices Shortening lead times for new applications Increasing business agility by reducing time to value for new applications Handling peak loads economically

17. Next Steps Discuss your priorities with IT Map to systems requirements Understand what can be leveraged Develop a high-level road map for deploying integrated capabilities Translate back into business capabilities enabled/supported Review the proposed business capability road map

18. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.