1. Game analysis: Messaging Huibin Lin, Helsinki University of Technology Huibin@cc.hut.fi Yi Zhou, Helsinki University of Technology zhouyi@cc.hut.fi

2. Table of Contents Introduction Mobile Messaging in current state Messaging Applications Prediction of Messaging developments Future Challenges Conclusion

3. Introduction -----Four forms of wireless messaging Short Messaging Service (SMS) Multimedia Messaging Service (MMS) Mobile Instant Messaging (Mobile IM) Wireless email

4. Mobile Messaging in current state The relationship of Messaging

5. Mobile Messaging in current state ---SMS SMS Technology

6. Mobile Messaging in current state ---SMS Worldwide SMS market It was reported that the number of SMS had reached 1 billion per day by April 2002

7. Mobile Messaging in current state ---SMS Finnish SMS market

8. Mobile Messaging in current state ---MMS SMS Technology

9. Mobile Messaging in current state --- Mobile Instant Messaging Enable “see before connect” Comparing to desktop IM, Mobile IM enhance the mobility of Instant messaging

10. Mobile Messaging in current state --- Wireless Email Wireless Email Technology

11. Messaging Applications Infotainment Customization Services Communities And Chat Services Entertainment Mobile Marketing Mobile Commerce (M-commerce)

12. Prediction of Messaging developments Global Cellular Voice and Data Revenues Forecast (2003- 2008) Data will still remain a firm second to revenues generated by voice, contributing only 18% to total cellular service income in 2008

13. Prediction of Messaging developments Cellular Data Revenues Breakdown by Application Category (2008) It is the Person-to-Person messaging applications that will continue to generate bulk (51%) of data revenues in 2008

14. Prediction of Messaging developments Revenue contributions within Communications Applications Segment Relative contribution of text messaging will decline as usage of MMS (photo messaging, video messaging, rich messaging), IM and Email grows

15. Prediction of Messaging developments Rich, Photo and Video Messaging Revenues (2003 - 2008) Global revenues across the messaging will reach $58 Billion in 2008. The figure illustrates the relative distribution of revenues for each category

16. Future challenges  Common short number available on all mobile operators  Range of premium tariffs available on all mobile operators  Revenue-sharing model  High quality of service  Permission Based Marketing

17. Conclusions  Voice will be still the first revenue for the operators in the coming future.  Mobile messaging service will play an important role on operators’ revenue.  Multifunctional Mobile messaging will make life easier  SMS is currently the dominant messaging service  MMS is said to be the offspring of SMS  Mobile IM enables the feature “see before connect”  Wireless email enhances the mobility of email service

18. Thank You & Questions