1. The communication process model

2. An individual has an idea to communicate
SENDER

3. The idea is encoded Perception SENDER
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
SENDER
Individuals encode ideas according to their own unique perceptions

4. The encoded idea is sent in a message
SENDER Self-concept Family Culture Skills Feelings Attitudes Values
RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values
MESSAGE
To a receiver who decodes it according to different individual perceptions

5. The receiver responds with feedback
SENDER Self-concept Family Culture Skills Feelings Attitudes Values
RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values
MESSAGE
FEEDBACK
Feedback helps to ensure that the message received has been decoded correctly

6. Channel - the means of conveying the message
SENDER Self-concept Family Culture Skills Feelings Attitudes Values
RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values
MESSAGE
FEEDBACK
CONTEXT
Context - the situation, environment or circumstances of the communication

7. Interference
INTERFERENCE
CHANNEL
SENDER Self-concept Family Culture Skills Feelings Attitudes Values
RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values
MESSAGE
FEEDBACK
CONTEXT
Interference changes or distorts the message

8. The communication process is continuous…
CHANNEL
SENDER Self-concept Family Culture Skills Feelings Attitudes Values
RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values
MESSAGE
MESSAGE
MESSAGE
INTERFERENCE
FEEDBACK
FEEDBACK
FEEDBACK
CONTEXT