1. Introduction to Toy Industries of Europe & Toy Safety Toy Industries of Europe (TIE) Catherine Van Reeth Director General Dublin, 6 October 2010

2. Toy Industries of Europe Toy Industries of Europe represents the interests of the toy industry, especially in Brussels. More than 80% of all decisions on socio-economic issues in the 27 countries of the EU originate in Brussels.... – safety – advertising – free flow of trade – privacy – property rights – consumer protection – environment –... Collectively, industry ensures its interests are represented.

3. TIE Members Direct membership manufacturers Hasbro Mattel Lego Artsana Bandai Giochi Preziosi Hornby Schleich Ferrero National Toy Trade Associations Ornes - NL FJP - FR BTHA - UK DVSI - DE Assogiocattoli - IT EAFJ - ES Nordic - DK Swetoy - SV Bulgaria Others Italian testing institute Intertek testing services

4. Members Manufacturers / Toy trade associations / others Organisation & Structure Board of Directors Chairman: Christian Iversen LEGO Membership Committee Chair: FJP/Hasbro Daniel Aboaf Susan Ols Legal Committee Chair: Bandai/Mattel Michael Loveland Yann Le Tallec Technical Committee Chair: LEGO Peter Trillingsgaard

5. EU Toy Safety, a long history... 1988 – First EU legislation: Toy Safety Directive 88/378/EEC 1990 – Toy Industries of Europe founded 2001 – European Commission starts internal discussions on a revision of the Directive 2003 – First external consultations on revision of the Directive 2008 – Formal proposal of a new Directive and approval European Parliament 2009 – Approval Council of Ministers and adoption... 20 January 2011 – Transposition into national legislation

6. Still a lot of work ahead... The Toy Safety Directive is a New Legislative Framework Directive containing general provisions concerning toy safety Detailed technical specifications still have to be determined (by July 2011 and July 2013 for chemical requirements) Toys have to meet these technical specifications in order to be fully compliant with the provisions set out in the Directive Harmonised standards are agreed in CEN and CENELEC national experts industry consumers

7. Still a lot of work ahead... 1988 – First EU legislation: Toy Safety Directive 88/378/EEC 1990 – Toy Industries of Europe founded 2001 – European Commission starts internal discussions on a revision of the Directive 2003 – First external consultations on revision of the Directive 2008 – Formal proposal of a new Directive and approval European Parliament 2009 – Approval Council of Ministers and adoption... 20 January 2011 – Transposition into national legislation 20 July 2011 – Deadline general requirements 20 July 2013 – Deadline chemical requirements

8. TIE Technical Committee TIE experts contribute to : standardisation work in CEN and CENELEC Explanatory Guidance Document Factsheets national implementation through national associations online tools roadshows

9. Thank you.