1. SCENARIO(S): JOURNALISM IN 2018 NSS Course Assigment, Lusaka, May 2013“

2. Assigment Rationale  Journalism is changing fast  Communication environment is changing fast  What will happen to professional journalism in five years (or so) time?  Applying SWOT-method in analysing the future of journalism  To identify issues affecting journalism  To make an enlightened guess of the future of journalism

3. Journalism?  Journalism as a societal institution,  Comprising of  Journalists  Journalistic work  Journalistic content in media  Media economy  Communication technology  Audience  …

4. SWOT? Internal:  Strengths  Weaknesses External  Opportunities  Threats STRENGTHSWEAKNESSESOPPORTUNITIESTHREATS

5. Assigment instructions (country groups)  Phase 1  Make a SWOT analyses of journalism in your country  Consider internal problems and assets, as well as  Possible external issues either threatening professional journalism or increasing its importance  Put the results in a SWOT four-square form (Power Point)

6. …instructions  Phase 2  Based on your SWOT analyses,  Describe the status of professional journalism in your country in (about) 2018 (PP slides)  Possible perspectives: Quality of journalism Media business Reputation of journalists Audience attitudes to and consumption of journalism Journalism ethics Etc…

7. Extra Bonus  Produce 2 scenarios:  Optimistic scenario Journalism is doing fine in 2018: status and reasons for that  Pessimistic scenario Journalism is doing badly in 2018: status and reasons for that