1. Global Juvenile Conference 8 -10 June 2015 Berlin 1

2. Key objectives Explain the necessity of transforming quickly our Business Model to be prepared for the future The need to Team Up to be successful in this transformation Share the overall strategic direction and build the relevant models for pillars and divisions Reinforce team motivation 2

3. Location Crowne Plaza Hotel in Berlin, Germany 3

4. Pre Assignment Attendees will recieve a pre assignment to introduce themselves by selecting pictures that represent transformation for them : Where do we come from? Where are we today? What is our future? The pictures of the pre assignment will be used to make the Tranformation opening video of the conference There will be an opening/introduction game to get to know each other (lot of new atttendees) and to discuss together on transformation. Memory game? Find the matching card/picture/person Pictures of pre assignment also in posters; to be used as decoration, will be there during the conference 4

5. Share Dorel Juvenile Vision and Strategy Dorel Juvenile Vision and Strategy will be drawn up by Sketching maniacs prior to the conference Visual of 1 by 3 mtrs Jean-Claude will take the audience through the vision and strategy along this visual. There will be a beamer to make sure everyone can see the visuals The visual will be used in later communication on the Dorel Juvenile strategy 5 example Monday

6. Gamechangers & Strategic directions by pillar Pillar heads will present their vision on major trends in their area of responsibility and require transformation of the business What does this mean for the overall strategy What does this mean for their pillar What will be the key priorities in relation to the strategy 15-20 minutes each 6 Monday

7. Digital Darwinism & Digital readiness Key note speaker: Karl-Heinz Land is well-known as a Visionary – Thought Leader and Top Keynote Speaker, who was voted a Technology pioneer by the World Economic Forum and TIME Magazine. He is a serial Entrepreneur with over 25 years of experience in disruptive Technologies and their impact on the economic conditions and society. His passion, persistence and engaging way take the audience on an inspiring, educational and motivating journey. In his new book, he describes the aspects of mobile data, social media, e- Commerce, Cloud and Big Data; and analyses their impact on the existing business models. The resulting conclusion is as logical as it is inevitable: The time for change Digital Darwinism – The silent attack on your business model and your brand Small workshop: Digital Readiness An inside approach called Digitale Maturity Model, where we explain different dimensions and questions you have to ask yourself to become a digital transformed company overlapping all departures. An outside approach called Digital Readiness Index, where we explain which customer Experience categories and touch points are relevant to be digital ready. We have benchmarked 233 companies in 10 different industries in germany in the past and can give some insights and examples of digital winners and losers. This will not result in a framework, an index telling you where you stand, but gives you guidance on the method how to measure the digital readiness including best practices 7 Monday

8. OGSM session OGSM sessions by pillar 8 Tuesday

9. Sales session on Omni channel To be further detailed External support? Internal lead? To be discussed 9 Tuesday

10. Sharing session on closing day Share outcomes of working session on closing day with whole team Teams will have visual to explain their strategic direction 10 Wednesday

11. Monday Arrival of the attendees 11 TopicFormatByTiming Arrival of the attendees--Evening or Morning before Monday 12.00 Check in at hotelCrowne Plaza BerlinJan Doran LunchAt the hotelAll12.00-13.00 Opening ConferenceInteractive format 1.Opening video 2.Highlights of the program 3.Why transformation 4.Meaning of transformation for the attendees (via pre assignment) 5.Get to know each other 13.30-14.00 Dorel Juvenile Strategy1.Strategic directions Dorel Juvenile segmentJCJ14.00-14.30 Game changers and transformation Presentations by pillar heads 1.game changers in their area that require business transformations 2.Key priorities in relation to the strategic directions IF,CSLB,DR,AvS14.30-15.45 Break15.45-16.00 Digital Darwinism https://www.youtube.com/watch?v=ZZ1gc-eb3qY https://www.youtube.com/watch?v=N-iZcsxqFuc Karl-Heinz Land16.00-17.00 WorkshopDigital Transformation IndexAll17.00-18.30 ClosingJCJ18.30-18.45 DinnerAt the hotel19.00-…