1. Strategic Media Decisions New Media Technology Chapter 10

2. New Media Internet Intranet Wireless Other business apps Computer Based Training Kiosks Web-based seminars Ad screens Home and personal entertainment

3. Internet Internet goals Channel Churners Matchmakers Digital Destination e-Bazaars Sites can have multiple goals

4. Channel Churners GOAL: Build and maintain traffic Survive via advertising revenue Know their visitors well register visitors conduct surveys analyze visitors

5. Matchmakers GOAL: Lead generation Formal leads: obtained via registration, surveys; contests, etc. Example: MortgageLocators.com; IThinkInc.com Informal leads: more like a traditional ad; AIDA

6. Digital Destinations GOAL: Brand awareness and enhancement Sites correspond to Brand name Offer information, entertainment and editorial Examples: Nike.com; Tide.com; American Girl.com

7. e-Bazaars GOAL: Sales Click & Mortar / electronic stores Stand-alone entities or electronic outlets of traditional Brick & Mortar stores Examples: adidas.com; APTElectronics.com

8. Intranet A company’s internal network of information and communication Often the established home page of business users Seen every day, often multiple times a day Advertising / Profit Center possibility?

9. Wireless The most common wireless application in the world is telecommunications Wireless communications also delivered on PDA’s and handheld computers Using different forms of HTML XHTML MP WAP CSS Digital/wireless business applications Computer based training Kiosks Web-based seminars Digital ad screens

10. Computer based training Tutorials and demonstrations now in virtual reality Online classes text, quizzes and examinations Product trial sometimes virtually

11. Kiosks Free standing computer terminals equipped with touch screen technology Provide and obtain information from users Examples: KIS KiosksKIS Kiosks

12. Web-based seminars and conferences Digital demonstrations and education as a sales /communications tool Allow customers to participate in real-time demonstrations and presentations from comforts of the customers own office or cube Example: WebExWebEx

13. Digital ad screens Touch screen entertainment and advertising Available in taxis and elevators Examples: Captivads; Kota MediaCaptivadsKota Media

14. Home and personal entertainment Digital music and video DVDs and CDs include ads, bonus features and Internet links

15. New Media Content Most important aspect of content is INFORMATION Think PR, not advertising Provide all of the information you can, space is not an issue

16. New Media Content What should you offer?

17. Summary Considerations and characteristics of New Media applications Internet and Intranet Wireless Specific business applications Home and Personal entertainment