1. Styles and Techniques

2. A little history Modern music videos were originally made and used as a marketing device intended to promote the sale of music recordings They are often called ‘promos’

3. Disney In 1940, Walt Disney created Fantasia, an animated film based around famous piece of classical music

4. 1950’s The earliest music videos were filmed in the 1950s In 1956 Tony Bennett was filmed walking along The Serpentine in Hyde Park as his song ‘Stranger in Paradise’ played. This was distributed to TV stations in the UK and US

5. The Beatle’s first major motion picture ‘A hard Day’s Night’ in 1964 arguably set out the basic visual vocabulary of today’s music videos Penny Lane in 1967 used techniques borrowed from underground and Avant Garde film to illustrate the song in an artful manner

6. 1970s In the UK the importance of Top of the Pops to promote a single created an environment of innovation and competition amongst bands and record labels as the show’s producers placed strict limits on the number of videos it would use…therefore a good video would increase a song’s sales

7. Queen’s Bohemian Rhapsody also started a whole new era for using music videos as promos.

8. 1980s 1981 – MTV is launched. The first video to be aired was Buggles ‘Video Killed the Radio Star’ David Bowie scored his first UK number one in nearly a decade thanks to his catchy promo for ‘Ashes to Ashes’ Artists began to use more sophisticated effects in their videos and added a storyline or concept to the video…

9. Billy Jean Michael Jackson was the first to create the idea of a short film – a music video with a beginning, middle and end.

10. Top of the Pops Top of the Pops was censorious in it’s approach to video content, so another way for an artist gain publicity and get people talking was to produce a promo that would be banned or edited Duran Duran’s ‘Girls on Film’ Frankie Goes to Hollywood ‘Relax’ The Prodigy ‘Smack my Bitch Up’ and ‘Firestarter’

11. Mid-1980s Music videos came to play a central role in the marketing of an act or artist. Madonna owed a great deal of her success to the skilful construction and seductive appeal of her videos Stars used music videos to represent their star image and star power

12. Music Videos Today Now, music videos have become commonplace in the music industry meaning that every song that makes it into the charts has a music video made Sometimes the popularity of the video is enough to propel the song into the top 10

13. Style and techniques Styles: popular music genres; in-concert and ‘as live’ footage; animation (stop motion, digital); interpretative; narrative; impressionist; surrealist; pastiche; parody; referencing; homage; influence of commercials Conventions: lyric interpretation; extending or consolidating song’s meaning; allusion; links to other artists Techniques: cutting to beat; effects; miming and lip sync; playback and lip sync; multi-mage; camera movements; camera angles; Chroma key

14. As Live / in concert

15. Animation Red Hot Chili Peppers Daft Punk Dire Straits

16. Interpretive This is where the video doesn’t always match up to the lyrics. It is left up to the audience to make their own mind up about the video rather than being told by the lyrics. Lawson - The song is about loving a girl and how it makes the guy feel, which is beyond amazing. This is a song about a positive, passionate love. The video depicts a group of people who are in relationships going on a road trip, enjoying life.

17. Narrative This is when the video tells a story – Like Michael Jacksons Billy jean. There is a plot / a narrative with a beginning, middle and end. Sam Smith – I’m not the only one

18. Task Find 2 NARRATIVE music videos Upload them and discuss the plot. Is it fitting with the lyrics? Do you gain an emotional connection to the song? Are you more focused on the song or the video?

19. Impressionist videos These are videos that are heavy on the idea of ‘feelings’. They want to provoke an emotion in the viewer. Jay Z On to the next one

20. Surreal Unreal elements / fantasy (Loose Tapestry)

21. Intertextual References Parody Pastiche Referencing Homage

22. PARODY Boy BandsAirplane 1970s crime drama – Statsky and Hutch

23. Task Watch the 3 videos provided – Do they make sense? Do they match up to the Lyrics? Why do you think the artist chose these productions to copy? Upload your thought to your weebly page

24. PASTICHE

25. HOMAGE / REFERENCING Homage to Michael Jackson Clint Eastwood – The Good The Bad and The Ugly Hollywood – It’s a mock Homage – ‘People will do anything for their 15 minutes of fame’

26. You are now ready to complete the second part of your PowerPoint presentation