1. Campaign Posters

2. How to do it Create your poster in PowerPoint Create your poster in PowerPoint Save it Save it “Print” the file using Acrobat Distiller (not Reader) “Print” the file using Acrobat Distiller (not Reader) This saves a new.pdf file that can be uploaded to LegSim on your profile page This saves a new.pdf file that can be uploaded to LegSim on your profile page

3. Creating with PowerPoint Inserting pictures Inserting pictures Click on Insert, scroll down to Pictures. You can either choose pictures from Clipart or from your own files.Click on Insert, scroll down to Pictures. You can either choose pictures from Clipart or from your own files. Or right click on an image and copy it. Then paste it to Powerpoint. Drag the image to move it or resize.Or right click on an image and copy it. Then paste it to Powerpoint. Drag the image to move it or resize. Inserting text boxes Inserting text boxes Click on Insert, choose TextboxClick on Insert, choose Textbox Drag to proper location or to re-sizeDrag to proper location or to re-size To delete, click on the border and then hit deleteTo delete, click on the border and then hit delete Format Format Lots of Format options, such as changing the background color of your slideLots of Format options, such as changing the background color of your slide Change text size or color by highlighting it firstChange text size or color by highlighting it first

4. Design Tips Choose a simple familiar message that will resonate with voters. Don’t ask them to think! Choose a simple familiar message that will resonate with voters. Don’t ask them to think! e.g. she cares, she’s a fighter, she’s a flip floppere.g. she cares, she’s a fighter, she’s a flip flopper Spin but don’t lie. Let voters draw their own conclusions Spin but don’t lie. Let voters draw their own conclusions Colors, Symbols, Slogans are good ways to send memorable messages Colors, Symbols, Slogans are good ways to send memorable messages Be original to grab attention! Be original to grab attention!

5. Colors and Slogans

6. “Where’s the beef?” In 1984 Democratic primary candidate Walter Mondale evoked the then popular line from a Wendy's Hamburgers commercial during a debate with Gary Hart, raising questions about the substance of Hart’s campaign. Association

7. Symbolism and Emotion Cares about us

8. Symbolism and Emotion Cares about us Cares about our kids

9. Symbolism and Emotion Doesn’t care about kids or the troops

10. Symbolism and Emotion Strength and patriotism

11. Symbolism and Emotion Strong and patriotic Elitist Unpatriotic Flip Flopper

12. Symbolism and Emotion Humor

13. Symbolism and Emotion Humor that makes a point Humor

14. Symbolism and Emotion Fear and Suspicion

15. Make ‘em think

16. Campaign Ad Resources EASE History EASE History EASE History EASE History Living Room Candidate Living Room Candidate Living Room Candidate Living Room Candidate