1. Efficient Data Center – Virtual Integrated System Presenter Name Title

2. Only the efficient thrive Four factors drive that need 2 PREMIUM ON EFFICIENCY + Economic uncertainty + Increasing demands on IT + Focus on TCO + Expansion in emerging economies WORKFORCE TRANSFORMATION + Web 2.0 + Mobility + Consumerization + Millennials + “Desktop” follows the user vs. the device CONSOLIDATION AND VIRTUALIZATION + Do more with less + Scale flexibly + Extended refresh cycles + Increase staff productivity CLOUD + Managed & modular services + IT-on-demand + Applications on-demand

3. The first step in greater IT efficiency is challenging the cost of running your IT today 3 Strategic spending to improve the company Maintaining legacy IT environment 80% of $1.2 trillion is spent annually just to keep the lights on TODAY’S IT REALITY 20% 80% TOMORROW’S IT POSSIBILITIES 50% Strategic spending to improve the company Maintaining legacy IT environment

4. We partner with Dell to provide a clear choice Closed & proprietary No choice Vertically integrated Price premium Compromised Open & industry standard Choice Virtually integrated Capable and affordable Uncompromised And how you get there matters 4

5. STANDARDIZESIMPLIFYAUTOMATE + Optimize the data center you own + Leverage x 86 cost advantage + Use common platforms / open tools / unified fabric + Rationalize & consolidate + Maximize virtualization for your organization + Optimize network infrastructure especially for virtual environments + Optimize storage + Provide dynamic infrastructure management to yield workload flexibility + Automate daily tasks to minimize labor, provide scale + Build toward public and private cloud efficiencies and DR Dell has a proven approach to unlocking data center efficiency Three steps to saving >1% of your IT budget 5

6. Manage more infrastructure per admin, Free up resources for innovation The Data Center of the Future 6 Highly Virtualized Consistent Self-service Management Automated Tiered Storage Converged Efficient Fabric Open, Standards-based Infrastructure Increased availability and scalability Automated Business Continuance Reduced energy and space requirements Control ever increasing data volume Eliminate one size fits all cost structure Improved data management Decreased software licensing costs Enhanced application availability Shorter time to market for new apps/functionality Fewer proprietary single-use networks Simplified network management Reduced cost and complexity Manage infrastructure, workloads and apps Decrease the time-to-value for strategic initiatives Automated Infrastructure Deployment Consolidated Workloads Lower hardware costs Increased workload flexibility

7. Dell’s Efficient Data Center In Action – Dell Virtual Integrated System Integration of the most common infrastructure activities into VMM Accelerate delivery of strategic IT services with groundbreaking new capabilities Rapid resource deployment, optimized operations, and planning VIS Infrastructure VIS Integration Suites VIS Delivery Center Dell Virtual Integrated System 7

8. Your architecture needs to take you from hardware to business impact 8 Intelligent Infrastructure Evaluate Test Acquire Empowered Business Partner Improved time to market for new applications Hardware in a box Intelligent Data Management

9. Building out the efficient enterprise – start with optimized infrastructure 9 VIS Infrastructure Optimized HardwareRationalized Virtualization 0% 100% Servers Storage Networking VMWareMS Xen Choice drives virtualization Purpose built Embedded Intelligence Tiered storage Built for virtualization 10G convergence leveraging what you have 30%60%

10. Optimized infrastructure includes automated infrastructure deployment and management 10 VIS Infrastructure Storage Hardware ServersNetworking Manage server, networking and storage as a single resource pool

11. Day 1 1 Year Business Cycle Experimental Mail Dell Advanced Infrastructure Manager Dell Advanced Infrastructure Manager - manage server, networking and storage as a single resource pool 11 Servers StorageNetworking Server Admins Storage Admins Networking Admins Workload

12. Dell Integration Suites Storage Hardware ServersNetworking Leverage the tool you’re most heavily invested in to do the majority of your work 12 VSphere SCVMM XenCenter Use what you have Manages server, networking and storage as a single resource pool Dell Advanced Infrastructure Manager VIS Infrastructure VIS Integration Suites

13. These innovations get you halfway there 13 Intelligent Infrastructure Evaluate Test Acquire Improved time to market for new applications Intelligent Data Management Racked and Ready Intelligent Infrastructure VIS Infrastructure Simplified Infrastructure Management VIS Integration Suites Empowered Business Partner Hardware in a box

14. Self-service Catalog Building out the efficient data center – optimize the workload 14 $ $$ $$$ Small Workload Medium Workload Large Workload VIS Self Service Creator App Developer $$$$ App Developer $$ VIS Director Governance Predictive Management Identify resource utilization (under/over) Proactive notification when workloads exceed parameters VIS Infrastructure VIS Integration Suites VIS Delivery Center

15. Following this path gets you to productive, efficient users 15 Intelligent Infrastructure Empowered Business Partner Intelligent Infrastructure Hardware in a box Move down the path at the pace that makes sense to your resources and needs Work with a vendor that allows you to leverage your existing infrastructure Make sure your partner has experience in each area VIS Infrastructure VIS Integration Suites VIS Delivery Center

16. 16 Dell will redefine IT services similar to how we changed the IT hardware market through innovation and unique delivery models. Dell helps you do it Dell does it for you Do It Yourself Build and Transfer As-a-Service Build and Operate A flexible delivery model that suits unique needs and goals Dell Services = a different service delivery model

17. Efficient Data Center in Action Virtual Integrated System M1000e PowerEdgeBlade Chassis 8 M910 PowerEdge Blade Servers 10 R810 PowerEdge Rack Servers 1 Dell EqualLogic PS6000 Series iSCSI SAN PowerConnect 10Gb Switches Advanced Infrastructure Manager Software VIS Self-service Creator Software VIS Director Software VIS Integration Suites for VMWare, Microsoft, and Citrix Implementation Services 17

18. Begin the efficient data center journey today 18 How to get started Sign-up for a Dell Efficient Architecture Workshop Evaluate and demo Dell Advanced Infrastructure Manager Engage in a white boarding session on Dell Integration Suite Leverage Dell’s Services offerings to evaluate your virtualization strategy Engage Dell for NDA discussions and demonstrations of the VIS Delivery Platform VIS Infrastructure VIS Integration Suites VIS Delivery Platform

19. Backup

20. How to get started on the efficient data center journey Sign-up for a Dell Efficient Architecture Workshop Sign up for a Dell Data Center Assessment Standardize on 10Gb Ethernet technology (PowerConnect) Implement the Dell Advanced Infrastructure Manager Implement the Dell Lifecycle Controller Request a Dell Blade POD trial Engage Dell for Virtual Integrated System discussions / demonstrations Dell Virtualization Readiness Assessment Establish industry best practices based on hyper-scale cloud computing, performance & Dell IT metrics Sign up for a Dell Storage Optimization Workshop and Assessment Engage Dell for NDA planning on the Dell DX6000 Object Storage Platform Engage Dell in a Tiered Storage Assessment Intelligent Infrastructure Simplified Infrastructure Management Streamlined Application and Workload Management Intelligent Data Management 20

21. How Dell enables the cloud 21 Custom Applications Stateless Hardware No Virtualization Standard Applications Availability of Hardware Virtualized Hybrid Clouds Standardized custom applications Virtualization-enabled Systems management-enabled Public Clouds Private Clouds Multi-Tenancy Scalability