1. Content 1 Introduction 2 ICCA’s Definition of the Meetings Market 3 Association Database 4 Hot Leads 5 Association Database Case Study 6 Corporate Database 7 Business Exchange 8 Q & A iccaworld.com

2. ICCA DATA Workshop Corporate Database Programme 1. Contents 2. Criteria 3. No. of Leads 4. Sources 5. Demonstration Corporate Database Online

3. ICCA DATA Workshop Corporate Database 1. Corporate Database Contents Operational since Oct. 1997 Profile of a meeting planner instead of a meeting Profile contains valuable marketing information Companies based mainly in European and Asian countries Meetings held outside own country all over the world Profiles no older than 1,5 years!

4. ICCA DATA Workshop Corporate Database 2. Corporate Database Criteria Corporate Meeting Planner must be responsible for meetings that: are held outside the meeting planners own country attract a minimum of 20 participants

5. ICCA DATA Workshop Corporate Database 3. No. of Leads 1,200Meeting Planners 25,000Events

6. ICCA DATA Workshop Corporate Database 4. Sources Two researchers (HO & AP) Direct (e-)Mailings with links to online questionnaires and also: Sharing profiles with ICCA members (“Report an update”) Lists of trade shows (EIBTM, Confex, IMEX etc.) and trade magazines

7. ICCA DATA Workshop Corporate Database 6. Demonstration Corporate Database Online Demonstration

8. iccaworld.com

11. ICCA DATA Workshop Corporate Database Free Text Search Searches on Keywords in the following text fields: Company Name & Contact Name Post- and Visit Address Homepage & Email Address Type of Industry Remarks

12. iccaworld.com Company & Contact Criteria Event Criteria

13. ICCA DATA Workshop Corporate Database Company & Contact Criteria

14. ICCA DATA Workshop Corporate Database Event Criteria

15. ICCA DATA Workshop Corporate Database When updated/added?

16. ICCA DATA Workshop Corporate Database Result Buttons

17. ICCA DATA Workshop Corporate Database Output & Navigation Buttons

18. iccaworld.com Show profiles Full

19. ICCA DATA Workshop Corporate Database Navigation Buttons Show profiles Full

20. iccaworld.com

21. ICCA DATA Workshop Corporate Database Company Details

22. iccaworld.com

23. ICCA DATA Workshop Corporate Database Meetings Details

24. iccaworld.com

25. ICCA DATA Workshop Corporate Database Participants Details

26. iccaworld.com Show profiles Full (bottom of page)

27. ICCA DATA Workshop Corporate Database Destinations & Venues Used

28. iccaworld.com Show profiles Full (bottom of page)

29. ICCA DATA Workshop Corporate Database External Agencies used

30. iccaworld.com Show profiles Full (bottom of page)

31. ICCA DATA Workshop Corporate Database References & Branch/Industry

32. ICCA DATA Workshop Corporate Database Let’s make a selection!

33. iccaworld.com Selection Criteria

34. iccaworld.com 6. Demonstration

35. ICCA DATA Workshop Corporate Database Destinations- Europe

36. Content 1 Introduction 2 ICCA’s Definition of the Meetings Market 3 Association Database 4 Hot Leads 5 Association Database Case Study 6 Corporate Database 7 Business Exchange 8 Q & A iccaworld.com