1. The Future of Magazines and the Magazines of the Future hosted by European Magazine Media Association – www.magazinemedia.euwww.magazinemedia.eu sf Future Media Lab. Webinar “Economic perspectives on the media industry. Outlook and challenges in the digital era.” Wednesday, 25 April 2012 / 14.30-16.00h www.futuremedialab.info

2. The Future of Magazines and the Magazines of the Future hosted by European Magazine Media Association – www.magazinemedia.euwww.magazinemedia.eu “Economic perspectives on the media industry. Outlook and challenges in the digital era.” A number of trends associated with digitisation have fundamentally changed the media industry, affecting both its structure and the associated revenue flows. In this presentation, we first frame the developments in the media industry within theoretical overview of two-sided markets, and characterise digital media as a multi-sided platform market. We then zoom in on the audiovisual media industry and point towards the conflicts and bottlenecks that arise as a result of the counter-logics of platform ecosystems and the double marginalisation effect in the audiovisual value network. Price setting in one platform market directly affects (the) adjoining platform market(s), and the major stakeholders are engaged in fierce conflicts to control and minimise ‘taxes’ levied by other platform players. To exemplify, distributors’ offer of flexview services has repercussions on broadcasters’ and advertisers’ revenue sources. This presentation illustrates that the relationships between stakeholders in the media sector are fraught with tensions that relate directly to the new double platform structure of the industry. In the light of a range of potential over-the-top entrants, stakeholders nevertheless have a strategic incentive to preserve each others’ economic sustainability. Future Media Lab. Webinar Wednesday, 25 April 2012 / 14.30 – 16.00h

3. The Future of Magazines and the Magazines of the Future hosted by European Magazine Media Association – www.magazinemedia.euwww.magazinemedia.eu Future Media Lab. Webinar Wednesday, 25 April 2012 / 14.30 – 16.00h Dr. Valérie-Anne Bleyen, VUB, Belgium Valérie-Anne Bleyen holds a PhD in Applied Economic Sciences (Commercial Engineer) from the Vrije Universiteit Brussel (2010), Belgium. Her PhD dissertation focused on the challenges facing WesternEuropean newspaper sites concerning their online revenue models and payment instruments. Currently, she is a senior researcher at the Market Innovation and Sector Transition department of SMIT (Studies on Media, Information and Telecommunication) at the Vrije Universiteit Brussel. Her current research interests include e-publishing, online payment instruments, digital television and media innovation. PROF. DR. PIETER BALLON Pieter Ballon is specialised in business modelling, open innovation and the mobile telecommunications industry. Formerly, he was senior consultant and team leader at TNO. In 2006-2007, he was the coordinator of the cross issue on business models of the Wireless World Initiative (WWI), that united 5 Integrated Projects in the EU 6th Framework Programme. Currently, he is the international Secretary of the European Network of Living Labs. Pieter Ballon holds a PhD in Communication Sciences and a MA in Modern History.

4. The Future of Magazines and the Magazines of the Future hosted by European Magazine Media Association – www.magazinemedia.euwww.magazinemedia.eu Participation at this webinar is free of charge. To register for this webinar please send an email to: caroline.quintero@magazinemedia.eucaroline.quintero@magazinemedia.eu before 23 April 2012 with Note that the number of participants is limited. The registration will be managed on a first-come – first serve basis. In case you have any questions, please contact at EMMA: caroline.quintero@magazinemedia.eu Future Media Lab. Webinar Wednesday, 25 April 2012 / 14.30 – 16.00h your name Position Company Email Phone number and a photo of yourself

5. The Future of Magazines and the Magazines of the Future hosted by European Magazine Media Association – www.magazinemedia.euwww.magazinemedia.eu hosted by European Magazine Media Association www.magazinemedia.eu www.magazinemedia.eu Max von Abendroth, Executive Director max.abendroth@magazinemedia.eu Ph.: +32 2 536 06 04 Future Media Lab. – www.futuremedialab.infowww.futuremedialab.info