1. T he G aming F est ‘15 www.thegamingfest.com

2. The Event Idea This Milan will witness a whole new level of gaming which The city has never seen before : With the concept of 100 Hours of Gaming we present the following games : BattleOfClans Counter Strike 1.6 DOTA 2 Call of Duty 4 : Modern Warfare Counter Strike : Global Offensive StandAlone FIFA ’14 Need For Speed : Most Wanted

3. SCOPE OF THE EVENT Prize Money Over 2.5 lakh Cash Prize Over 1.5 Lakh worth Kind (Goodies ) National Level Gaming Fest 100-Hour & All Night Gaming Concepts Gaming Expo

4. Target Audience Junior College Students College Students Working Class Professional Gamers Gaming Café Owners

5. REQUIRED RESOURCES The College 1.80 Systems (i5 processor, 500gb Hard Disk, 4 GB ram, Windows 7, Keyboards, Mouse) 2.Wifi Connections 3.Lan Cables to all 80 Systems and 25 spare 4.Projectors 2 5.Mini Hall – II 6.Tables, Chairs for help desks 7.Power Connentions 8.Multi Chords EXTERNAL 1.15 High End Systems (i5 Processor, 500GB Hard Disk, 4GB Ram, 1 GB dedicated Graphic Card, Keyboards, Mouse) 2.Stall Setups For Displays 3.Backdrop, Hot Air Balloon 4.Posters, Standies 5.Materials for Stage and Arena Decoration. 6.MousePads

6. The Team The Crew will be divided with specific responsibilities: 1.Game Admins 2.Tech Support 3.Hospitality / Registration 4.Setup / Sponsorship Support 5.Task Manager

7. For the Participant  Register individual or as a team & Details + Online Pay Portal + OnSpot Registerations Rs. 100/player/game  Participant Kit Participant Card Participant Guide (Details of Organinizing Team, Event Format & Rules, League Table, Match Details, Hospitality, Accomodation) Gamer Wristband Certificates  Reach the campus and contact the Helpdesk

8. Arena Setup & Decoration 1.Backdrop containing list of sponsors 2.Custom HotAir Balloon 3.Standies. 4.OverHead Drops 5.Banners 1.Sponsors Space 2.Displays 3.Gaming Xperience Zones 4.Registeration & HelpDesks 5.Video Projections

9. Attractions  Games Projected in Waiting Area & Helpdesks  Gears Displays  Music Station Experience - Headphones  Gaming Xperience Centres  Xbox konnect  Xbox 360/ PS3  Free Play Systems (AlienWare, Logitech)

10. League Table & Game format Teams/individuals will be put in a group of 8 and it follows a league structure for every team is given 1 chance even after they loose. This is done through winners and losers brackets called knockout braces. Top 2 teams of each group proceed to the professionals round where they again follow the same league pattern but with standard no. of rounds. * league table will be demonstrated on the board *rules and regulations of the game & formats of the tournaments will be stated soon.

11. Online Publicity Plan Online Website. Social Media – facebook page, Twitter. Gamers’ Videos on Youtube. Gaming communities on web – steam, fb groups, etc. Articles Gaming websites, fest websites. Game Reviews sites, Gaming Forums, etc.

12. Offline Marketing Strategy 1.Personally cover all the college in and around chennai. 2.External Publicity in colleges in South. 3.Cover Colleges in North Impersonal.(Ambassadors) 4.Target Gaming communities/cafes in all metropolitan cities in India. 5.Target Gaming Zones and put up posters and mail invites to all the gaming communities on and off the web. 6.Target Chains of Gaming Cafes and pitch to partner the event. 7.Media Partners in Print and telecom. 8.Associate with leading gaming and tech magazines.

13. The Sponsorship Proposal Approach Companies to sponsor the event through cash / kind / goodies / coupons / offers. Gaming gears, accessories. Computers, Laptops Brands and peripherals. Headphones, Hard disks, Electronics. Online karts. Energy Drinks Sponsors. Gaming Magazines, Gaming Tshirts. Accomodations, etc. Gaming Café chains – access cards Online and media partners

14. Benefits College/ Milan A Separate Piece of Crowd New Dimension/ New concept 100 hr plan is geared all night long Set a Trent/ Mark Level of Milan ‘15 is boosted. Participantion Count. Attractions Participant Huge Platform to explore and showcase his talent. Chance to meet and competer with the top clans of the country. Personalized Videos and pics. Certificates, Returns. Exciting Prize Money. Exhibitions, Displays, Gaming Experience. Sponsors Huge forum to market their products/ Services. College Crowd + Culturals Crowd & ambience. Media Publicity Social media and other online & offline reach. Target Audience.

15. THANK YOU For any further queries please contact us