1. Asset Building in Rural Communities: Exploring and Identifying Opportunities Rosemary Heins Jeanne Warning Cynthia Needles Fletcher Patricia Olson and Lynette Flage North Dakota State University Iowa State UniversityUniversity of Minnesota

2. Background 7-state initiative to build leadership and reduce poverty in rural communities 3 phases: learning, leadership, action pathways to financial security and opportunity

3. Research Questions What assets do rural, low- & moderate- income families perceive to be of greatest value in “getting ahead?” What barriers do they face? What are promising directions for building family assets?

4. Bridging Two Asset- Building Paths community rural development family economics

5. Methods focus group interviews – low- & moderate-income families with children – community leaders 2 rural communities in Iowa, Minnesota and North Dakota that had participated in 18- month poverty reduction initiative

6. Data 12 focus group interviews 77 total participants 6 communities in 3 states

7. Interview Guide 1.What does financial success mean? 2.What are the biggest challenges? 3.What could this community do to help families be financially successful? 4.How does the fact that this is a rural community either help or hinder families as they manage their finances?

8. Findings Barriers – individual & family – community – societal Asset-Building Strategies – youth – adults – other

9. Barriers to Asset Building in Rural Communities

10. Question for chat box From your own experience, what barriers do rural families face? Type in the chat box to share your answers

11. Individual & Family Barriers Personal decisions & lifestyle choices “we have to careful about saying ‘choices’ because I think not everyone has all the same options available to them or the same resources or skills …….”

12. Individual & Family Barriers Limited financial management skills “People don’t know how to save.”

13. Individual & Family Barriers Lack of education & job skills “Education --- they have to have a chance to be educated beyond high school … that will provide a much better job.”

14. Individual & Family Barriers Lack of reliable transportation “….. You know, I gotta job, and I can’t afford a car, I need a way to get to work every day.”

15. Community Barriers Lack of employment opportunities – low wages – few local part-time jobs for youth – hard to grow jobs

16. Community Barriers Limited basic goods/ services, as well as – affordable housing – child care – banking – affordable loans – mental health services

17. Community Barriers Lack of adult and youth education programming Stigma: “Everybody knows everybody ”

18. Community Barriers Building “sense of community” is difficult “they are here to sleep, and they go out of town, do groceries, go to church out of town. We just don’t know people anymore.”

19. Societal Barriers National economy Lack of affordable, accessible work supports – child care – transportation – health insurance/services

20. Societal Barriers Saving is counter- cultural Consumer society: easy credit/instant gratification Predatory marketplace Rising cost of education/debt

21. Asset-Building Strategies for Youth

22. Children’s Savings Accounts Seeded by an initial deposit, accounts grow to age 18.

23. Savings-in-the-School In-school banking teaches the savings habit and augments financial education.

24. Academic incentives Rewarding academic success for good grades or scholarships at graduation

25. Financial literacy/career mentoring Adult volunteers mentor financial skill- building & career decision-making

26. Innovations in 529 plans Financial incentives to encourage lower- income families’ participation

27. Asset-Building Programs for Adults

28. Financial Education for Adults Integrating adult financial education into existing venues – pre-school settings, worksites and other community organizations

29. Scholarships for non-traditional students Grants for higher education focused on those who did not go directly to post-secondary education.

30. Mentoring Mentoring or coaching programs train professionals or volunteers who, in turn, help consumers clarify financial goals and problem solve

31. Small business support and education Training and technical assistance can help small business owner understand employee benefits and proven strategies that facilitate asset building among employees.

32. Affordable car programs Example: Ways to Work http://www.waystowork.org Programs help families get and maintain a reliable car by acquiring a used, donated car, obtaining an affordable loan, and/or saving for a vehicle through a matched savings program.

33. Other Strategies in Asset Building

34. Indirect Strategies to Family Asset Building Health care Child care Transportation Community event

35. Health Care Impact of health care on ability to build assets and wealth Potential solutions?

36. Child Care and Assets Access Cost Potential Solutions?

37. Transportation Access Cost “…there’s not a lot of good-paying jobs in the community…so it’s easier to seek work elsewhere, outside of our community.” Creative solutions?

38. Community Events Support Structure Get to Know Each Other Event

39. Question for chat box What additional ideas are you aware of that rural communities have used to support asset building in their community? Type in the chat box to share your answers

40. Future Directions There is growing evidence to support the asset-building approach Grow the evidence to support the asset- building approach

42. Initiatives to establish children’s savings accounts are bolstered by studies that show: children with college savings are almost twice as likely to have higher college aspirations as those without savings children with college savings are more likely to get better grades and complete more years of education, no matter their income level. In one study, children from families with as little as $3,000 in savings, were more likely to graduate from high school than those without savings among youth who expect to attend college, those with a college savings account in their names are four to six times more likely to attend. Students with college savings are also more likely to complete their degree ( Asset Building for Children, 2012)

44. Question for chat box Describe next steps in our respective fields to community based approaches to asset building? Type in the chat box to share your answers

45. Community-based approaches to asset building priorities for new asset-building efforts that are perceived to be of greatest benefit to rural families in building financial stability; barriers faced by rural families in their attempts to build assets opportunities that could be shaped by collaborations among individuals and families, and community leaders to enhance asset building in rural communities

46. Questions? Please type in the chat box.

47. Thank You Asset Building in Rural Communities: Exploring Barriers and Identifying Opportunities Cynthia Needles Fletcher (cynthia@iastate.edu) Jeanne Warning (jwarning@iastate.edu) Iowa State University Rosemary Heins (heins002@umn.edu) Patricia Olson (pdolson@umn.edu) University of Minnesota