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The IMC Umbrella. IMC MANAGEMENT Managing IMC Campaigns Managing 360-Degree Communication The Integration Triangle Ten Principles of IMC.

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Presentation on theme: "The IMC Umbrella. IMC MANAGEMENT Managing IMC Campaigns Managing 360-Degree Communication The Integration Triangle Ten Principles of IMC."— Presentation transcript:

1 The IMC Umbrella

2 IMC MANAGEMENT Managing IMC Campaigns Managing 360-Degree Communication The Integration Triangle Ten Principles of IMC

3 Managing IMC Campaigns

4 Managing 360-Degree Communication

5 The Integration Triangle The Integration Triangle Figure 18.1

6 Ten Principles of IMC

7 RETAIL MARKETING COMMUNICATION

8 Retail Communication Planning Retail Objectives Retail Targeting

9 Retail Objectives

10 Retail Targeting …In targeting consumers, a retailer’s first strategic concern is geography

11 Cooperative Advertising

12 Creating the Retail Ad

13 The Media of Retail Marketing Communication

14 BUSINESS-TO-BUSINESS MARKETING COMMUNICATION B2B Buying BehaviorTypes of B2B Marketing CommunicationCreating B2B CommunicationB2B Media

15 BUSINESS-TO-BUSINESS MARKETING COMMUNICATION B2B Buying BehaviorTypes of B2B Marketing CommunicationCreating B2B CommunicationB2B Media

16 BUSINESS-TO-BUSINESS MARKETING COMMUNICATION B2B Buying BehaviorTypes of B2B Marketing CommunicationCreating B2B CommunicationB2B Media

17 BUSINESS-TO-BUSINESS MARKETING COMMUNICATION B2B Buying BehaviorTypes of B2B Marketing CommunicationCreating B2B CommunicationB2B Media

18 BUSINESS-TO-BUSINESS MARKETING COMMUNICATION B2B Buying BehaviorTypes of B2B Marketing CommunicationCreating B2B CommunicationB2B Media

19 NONPROFIT OR SOCIAL MARKETING Fund-Raising Social Marketing & Public Communication Cause & Mission Marketing

20 Fund-Raising

21 Social Marketing & Public Communication

22 Cause & Mission Marketing

23 INTERNATIONAL MARKETING COMMUNICATION Stages of Marketing Development The Global versus Local Debate Planning International Strategies Organizing for International Marketing Communication The IMC Factor in International Campaign Planning

24 Stages of Marketing Development

25 The Global vs. Local Debate Standardization Localization Combination

26 Planning International Strategies Targeting IssuesPositioning the BrandSetting the Budget Executing an International Campaign International Media Buying

27 Organizing for International Marketing Communication

28 The IMC Factor in International Campaign Planning

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